Best HubSpot Alternatives
74 tools that can replace or complement HubSpot
Pricing Comparison
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| ✓ Yes | Free / $20+ | ★ 4.4 | |
| | ✓ Yes | Free / $9+ | ★ 4.5 |
| | ✓ Yes | Free / $49+ | ★ 4.2 |
| | ✓ Yes | Free / $18+ | ★ 4.4 |
| | ✓ Yes | Free / $12+ | ★ 4.6 |
| | ✓ Yes | Free / $13+ | ★ 4.3 |
| | ✓ Yes | Free / $25+ | ★ 4.5 |
| | ✓ Yes | Free / $39+ | ★ 4.6 |
| | ✗ No | $14+ | ★ 4.4 |
| | ✗ No | $55+ | ★ 4.3 |
| | ✗ No | $39+ | ★ 4.4 |
| | ✓ Yes | Free / $15+ | ★ 4.4 |
| | ✓ Yes | Free / $49+ | ★ 4.4 |
| | ✗ No | $37+ | ★ 4.5 |
| | ✓ Yes | Free / $0+ | ★ 4.4 |
| | ✓ Yes | Free / $9+ | ★ 4.5 |
| | ✗ No | $25+ | ★ 4.3 |
| | ✗ No | $49+ | ★ 4.5 |
| | ✗ No | Contact sales | ★ 4.6 |
| | ✓ Yes | Free / $25+ | ★ 4.4 |
| | ✓ Yes | Free / $25+ | ★ 4.5 |
| | ✗ No | $15+ | ★ 4.5 |
| | ✓ Yes | Free / $25+ | ★ 4.3 |
| | ✗ No | $39+ | ★ 4.3 |
| | ✓ Yes | Free / $0+ | ★ 4.3 |
| | ✗ No | $19+ | ★ 4.5 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.2 |
| | ✓ Yes | Free | ★ 4.3 |
| | ✓ Yes | Free / $149+ | ★ 4.6 |
| | ✓ Yes | Free / $32+ | ★ 4.3 |
| | ✓ Yes | Free / $20+ | ★ 4.6 |
| | ✓ Yes | Free / $49+ | ★ 4.4 |
| | ✗ No | $25+ | ★ 4.6 |
| | ✓ Yes | Free / $19+ | ★ 4.4 |
| | ✓ Yes | Free | ★ 4.2 |
| | ✓ Yes | Free / $29+ | ★ 4.6 |
| | ✓ Yes | Free / $20+ | ★ 4.4 |
| | ✓ Yes | Free / $69+ | ★ 4.1 |
| Practice Better | ✗ No | $25+ | ★ 4.6 |
| Nutshell | ✗ No | $16+ | ★ 4.2 |
| Copper | ✗ No | $29+ | ★ 4.1 |
| Kit | ✓ Yes | Free / $25+ | ★ 4.4 |
| Buttondown | ✓ Yes | Free / $9+ | ★ 4.4 |
| Intercom Fin | ✗ No | $39+ | ★ 4.4 |
| Lavender | ✓ Yes | Free / $27+ | ★ 4.5 |
| | ✗ No | $25+ | ★ 4.4 |
| | ✓ Yes | Free / $20+ | ★ 4.5 |
| | ✗ No | $55+ | ★ 4.3 |
| | ✓ Yes | Free / $15+ | ★ 4.4 |
| | ✗ No | $2500+ | ★ 4.2 |
| | ✗ No | $19+ | ★ 4.4 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✓ Yes | Free / $14+ | ★ 4.3 |
| | ✗ No | $30+ | ★ 3.9 |
| | ✓ Yes | Free / $9+ | ★ 4.3 |
| | ✓ Yes | Free / $29+ | ★ 4.4 |
| | ✗ No | $29+ | ★ 4.1 |
| | ✓ Yes | Free / $19+ | ★ 4.3 |
| | ✓ Yes | Free / $19+ | ★ 4.1 |
| | ✗ No | $10+ | ★ 4.5 |
| | ✗ No | $89+ | ★ 4.2 |
| | ✓ Yes | Free / $19+ | ★ 4.4 |
| | ✓ Yes | Free / $14+ | ★ 4.5 |
| | ✗ No | $36+ | ★ 4 |
| | ✗ No | $57+ | ★ 4.5 |
| | ✗ No | $499+ | ★ 4.1 |
| | ✗ No | $14+ | ★ 4.4 |
| | ✓ Yes | Free / $14+ | ★ 4.2 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✓ Yes | Free / $49+ | ★ 4.4 |
| | ✓ Yes | Free / $10+ | ★ 4.5 |
| | ✓ Yes | Free / $20+ | ★ 4.5 |
| | ✗ No | $39+ | ★ 4.4 |
All HubSpot Alternatives
Monday.com
Work OS for teams to run projects, workflows, and everyday work.
- Visual and intuitive
- Great automations
- CRM built-in
- Expensive at scale
- Free plan is very limited
Copy.ai
AI-powered GTM platform for automating sales copy, outreach emails, and marketing workflows.
- Powerful workflow automation for GTM teams
- Great for sales email sequences
- Free tier with 2000 words/month
- Expensive premium tiers
- Generic output without customization
Fireflies.ai
AI notetaker that records, transcribes, and analyzes meetings with CRM integration and conversation intelligence.
- Integrates with 40+ tools including CRM
- Conversation intelligence metrics
- AskFred AI chatbot for meeting queries
- Audio quality affects transcription
- Can feel intrusive to meeting participants
Calendly
Scheduling automation platform that eliminates back-and-forth emails for booking meetings.
- Eliminates scheduling friction completely
- Integrates with all major calendars
- Routing forms for lead qualification
- Free plan limited to one event type
- Can feel impersonal to some recipients
Mailchimp
Email marketing and automation platform with landing pages, audience management, and campaign analytics.
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Gets expensive as list grows
- Automation less powerful than competitors
Kit (ConvertKit)
Email marketing platform built specifically for creators, with visual automations and commerce features.
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Email templates less flexible than Mailchimp
- Limited design customization
beehiiv
Newsletter platform built by ex-Morning Brew team for growing and monetizing email newsletters.
- Built specifically for newsletters
- Ad network for monetization
- Referral program built-in
- Less suitable for e-commerce email
- Automations less mature than Mailchimp
Pipedrive
Sales-focused CRM designed by salespeople with visual pipeline management and activity-based selling.
- Visual pipeline is intuitive
- Activity-based selling methodology
- Easy to set up and use
- No free tier
- Marketing features are add-ons
Zendesk
Customer service platform with ticketing, live chat, knowledge base, and AI-powered support automation.
- Industry standard for support teams
- Omnichannel — email, chat, phone, social
- Powerful automation and triggers
- Expensive for small teams
- Complex setup and configuration
Intercom
AI-first customer service platform with Fin AI Agent that resolves 50%+ of support questions instantly.
- Fin AI Agent resolves issues autonomously
- Beautiful messenger widget
- Powerful product tours and onboarding
- Very expensive for growing teams
- Per-resolution pricing for AI can add up
Freshdesk
Customer support software with ticketing, self-service portal, and AI-powered automation by Freshworks.
- Free tier with up to 2 agents
- Intuitive and easy to set up
- Freddy AI for ticket classification
- Advanced features only on expensive plans
- Less customizable than Zendesk
Apollo.io
Sales intelligence and engagement platform with 275M+ contacts database for prospecting and outreach.
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- Data accuracy varies by region
- Email deliverability can suffer at scale
Instantly
Cold email outreach platform with unlimited email accounts, AI personalization, and deliverability optimization.
- Unlimited email sending accounts
- AI-powered email warmup included
- Lead database with 160M+ contacts
- No free tier
- Only for cold outreach (not full CRM)
Substack
Newsletter and publishing platform for writers to build paid subscription audiences with zero upfront cost (10% revenue share).
- Completely free to start — no monthly fees
- Built-in paid subscription infrastructure
- Network effects from Substack recommendations
- 10% cut of paid subscriber revenue
- Limited design and branding customization
Ghost
Open-source publishing platform for professional blogs and newsletters with native memberships and email delivery.
- Open-source and self-hostable (free)
- Native membership and paid subscription support
- Fast and SEO-friendly by default
- Themes require code knowledge to customize
- Smaller plugin ecosystem than WordPress
Salesforce
The world's largest CRM platform with sales, service, marketing, and AI capabilities for enterprises of all sizes.
- Most customizable CRM platform available
- Massive AppExchange ecosystem (7000+ apps)
- Einstein AI for predictive insights
- Very expensive with add-on costs
- Requires dedicated admin for proper setup
Close
CRM built for inside sales teams with built-in calling, email sequences, and pipeline management for fast-moving startups.
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- No free tier available
- Limited marketing automation
Gong
Revenue intelligence platform that analyzes sales calls, emails, and meetings to provide AI-powered insights and coaching.
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
Crisp
All-in-one customer messaging platform with live chat, chatbot, knowledge base, and shared inbox for small businesses.
- Very generous free tier (2 seats included)
- Per-workspace pricing instead of per-seat
- Built-in chatbot builder with no-code
- Limited advanced automation compared to Intercom
- Chatbot AI less sophisticated than competitors
Help Scout
Customer support platform built around shared email inbox with knowledge base, live chat, and a human-focused approach.
- Feels like email to customers (no ticket numbers)
- Excellent knowledge base (Docs)
- Beacon widget for contextual help
- Limited automation compared to Zendesk
- No built-in phone or video support
ActiveCampaign
Customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation for businesses of all sizes.
- Most powerful automation builder in email marketing
- Combined CRM and email in one platform
- Excellent deliverability rates consistently
- Steeper learning curve than simpler tools
- No free plan available
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, WhatsApp campaigns, CRM, and transactional messaging with generous free tier.
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
Drip
E-commerce marketing automation platform specializing in personalized email and SMS campaigns driven by customer purchase behavior and browsing data.
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Expensive compared to general email tools
- No free plan available
WhatsApp Business
Business messaging platform by Meta enabling companies to communicate with customers via WhatsApp with catalogs, automated replies, and API integration.
- Access to 2B+ WhatsApp users globally
- Free app for small businesses with basic features
- API platform for enterprise-scale messaging
- API pricing per-conversation can be expensive
- 24-hour response window for customer-initiated chats
Front
Customer operations platform combining shared inboxes, email, chat, and SMS into one collaborative workspace with workflow automation and analytics.
- Unified inbox combining email, chat, SMS, social
- Excellent team collaboration with internal comments
- Powerful automation rules and SLA management
- Expensive per-seat pricing especially at scale
- No free plan for small teams to try
Outreach
Sales execution platform combining multi-channel sequences, AI-powered deal intelligence, conversation intelligence, and pipeline management for revenue teams.
- Most comprehensive sales engagement platform
- AI-driven insights for deal risk and next steps
- Powerful multi-channel sequence automation
- Pricing not public (expensive enterprise tool)
- Steep learning curve with many features
SalesLoft
Revenue orchestration platform providing sales engagement, conversation intelligence, deal management, and forecasting in a unified workflow for revenue teams.
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
ZoomInfo
B2B intelligence platform providing company and contact data, buying intent signals, and workflow automation for sales, marketing, and recruiting teams.
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
Clearbit
B2B data enrichment and intelligence platform (now part of HubSpot) providing real-time company and contact data for lead scoring, routing, and personalization.
- Real-time enrichment with 100+ data attributes
- Excellent API for programmatic data access
- Free weekly visitor reports for any website
- Full platform pricing is expensive
- Data coverage weaker outside US/Western markets
Clay
Data enrichment and outreach platform combining 75+ data providers with AI-powered research to build targeted prospect lists and personalize outbound at scale.
- Aggregates 75+ data sources in one waterfall enrichment
- AI research agent writes personalized outreach copy
- Flexible spreadsheet-like interface for data manipulation
- Expensive for small teams (starter at $149/mo)
- Learning curve for advanced data workflows
Lemlist
Cold email outreach platform with AI-powered personalization, multi-channel sequences, email warm-up, and deliverability tools for B2B sales teams.
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
Resend
Modern email API for developers offering transactional email delivery with React Email integration, webhooks, and excellent developer experience.
- Best developer experience for sending emails
- React Email for building templates with components
- Free tier with 100 emails/day (3,000/month)
- Marketing email features are minimal
- Newer platform with less enterprise track record
Loops
Modern email platform for SaaS companies combining transactional and marketing email with beautiful templates, automation loops, and developer-friendly APIs.
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
Superhuman
Premium email client built for speed and productivity offering keyboard-driven workflows, AI triage, read statuses, and sub-100ms performance for professionals.
- Fastest email client with sub-100ms interactions
- AI triage auto-prioritizes and summarizes emails
- Split inbox and snippets for efficient workflows
- Expensive at $25-33/month per user
- No free plan or trial without invite
Chatwoot
Open-source customer engagement platform offering live chat, email, social media, and WhatsApp support with AI features and self-hosting capability.
- Open-source with full self-hosting option
- Omnichannel (chat, email, WhatsApp, Telegram, etc.)
- AI-powered response suggestions and summaries
- Self-hosting requires DevOps knowledge
- Fewer integrations than established help desks
Twenty
Open-source CRM alternative to Salesforce offering a modern interface, customizable data models, email integration, and full self-hosting with PostgreSQL.
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
Attio
Next-generation CRM with a flexible data model, real-time multiplayer collaboration, AI-powered insights, and automatic data enrichment for modern go-to-market teams.
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
Folk
Collaborative CRM for relationship-driven teams combining contact management, pipeline tracking, and outreach with a spreadsheet-like interface and browser extension.
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Limited reporting and analytics
- Not suited for large enterprise sales teams
PhantomBuster
Cloud-based automation platform for lead generation, extracting data from social networks, and automating outreach across LinkedIn, Twitter, Instagram, and more.
- Pre-built automations for LinkedIn, Twitter, etc.
- No coding required for complex scraping workflows
- Cloud-based (runs 24/7 without your computer)
- Violates most social platform terms of service
- Account ban risk on LinkedIn and other networks
Practice Better
All-in-one practice management platform for health and wellness practitioners, with client management, scheduling, telehealth, and billing in one system.
- Purpose-built for health practitioners
- HIPAA-compliant telehealth
- Client portal with meal plans and protocols
- No free plan
- Limited customization of forms
Nutshell
User-friendly CRM with built-in email marketing designed for small businesses, combining contact management, sales automation, and email campaigns in one tool.
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Fewer integrations than HubSpot
- Limited customization
Copper
CRM built natively for Google Workspace that lives inside Gmail and Google apps, automatically logging emails, events, and files without manual data entry.
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Only useful with Google Workspace
- Expensive for basic features
Kit
Email marketing platform (formerly ConvertKit) designed for creators, offering visual automations, landing pages, and a creator network for cross-promotion.
- Built specifically for creators
- Visual automation builder
- Creator Network for growth
- Limited email template designs
- A/B testing only on subject lines
Buttondown
Minimal newsletter platform for writers who want to focus on content, offering Markdown support, automation, and analytics without the bloat of full marketing platforms.
- Clean minimal interface
- Markdown-first writing experience
- Paid newsletter support built in
- Very basic email design options
- No landing page builder
Intercom Fin
AI-first customer service platform with Fin AI agent that resolves customer issues autonomously using your knowledge base, with human handoff when needed.
- AI resolves 50%+ of queries without humans
- Learns from your help center automatically
- Seamless human handoff
- Expensive per-seat pricing
- AI resolution charged per conversation
Lavender
AI email coach for sales teams that scores your emails in real-time, suggests improvements, and provides personalization insights from prospect data to boost reply rates.
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Sales email focused only
- Gmail/Outlook only
Salesforce
World's leading CRM platform for sales, service, and marketing automation.
- Extremely customizable
- Massive app ecosystem
- AI-powered insights
- Steep learning curve
- Expensive for small teams
HubSpot CRM
Free CRM with powerful marketing, sales, and service hubs for growing businesses.
- Generous free tier
- All-in-one platform
- Great documentation
- Gets expensive quickly
- Limited customization on free plan
Zendesk
Complete customer service solution with ticketing, messaging, and AI-powered support.
- Mature ticketing system
- Omnichannel support
- Extensive integrations
- Expensive per agent
- Complex configuration
Freshdesk
Cloud-based customer support software with AI-powered automation and multichannel ticketing.
- Affordable pricing
- Good free tier
- Easy to set up
- Limited customization on lower tiers
- Reporting could be better
Drift
Conversational marketing platform with AI chatbots for B2B revenue acceleration.
- Powerful chatbot builder
- Revenue attribution
- Good integrations
- Very expensive
- Complex setup
Freshservice
Modern IT service management solution with AI-powered automation.
- Intuitive interface
- ITIL-ready
- Good automation
- Expensive at higher tiers
- Limited customization
ServiceNow
Enterprise cloud platform for IT service management and digital workflows.
- Industry leader in ITSM
- Highly customizable
- Powerful workflows
- Very expensive
- Complex implementation
Zoho Desk
Context-aware help desk software with AI assistant for customer support teams.
- Affordable
- Zoho ecosystem integration
- AI assistant Zia
- UI can feel cluttered
- Limited third-party integrations
Kayako
Customer service platform with unified conversations across all channels.
- Unified customer view
- Good live chat
- Journey tracking
- Dated interface
- Limited integrations
LiveAgent
All-in-one help desk software with live chat, ticketing, and call center.
- Feature-rich
- Affordable
- Built-in call center
- Interface feels busy
- Setup takes time
Tidio
Live chat and chatbot platform designed for small and medium businesses.
- Easy to install
- Good chatbot builder
- Affordable
- Limited on free plan
- Chatbot flow can be rigid
Olark
Simple and effective live chat software for sales and customer support.
- Very easy to use
- Great for small teams
- Good customization
- Limited features vs competitors
- No chatbot builder
tawk.to
Completely free live chat software with no limits on agents or chat volume.
- 100% free
- No agent limits
- Feature-rich for free
- Branding on free plan
- Interface could be cleaner
JivoChat
Omnichannel business messenger combining chat, phone, email, and social media.
- Good free plan
- Omnichannel support
- CRM built-in
- Interface dated
- Limited automation
Gorgias
E-commerce helpdesk that turns customer support into a profit center.
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- Expensive at scale
- E-commerce focused only
Kustomer
CRM-powered customer service platform with AI automation for modern support.
- Unified customer timeline
- AI-powered automation
- Omnichannel
- Expensive
- Complex setup
Hiver
Gmail-based customer service tool for teams that prefer email-centric workflows.
- Works inside Gmail
- Easy adoption
- Shared inboxes
- Gmail-only
- Limited outside email
Missive
Team email and chat app with shared inboxes and collaborative drafting.
- Elegant interface
- Team collaboration
- Multi-channel
- Learning curve
- Smaller ecosystem
AdRoll
Marketing and advertising platform focused on retargeting and cross-channel campaigns.
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Minimum spend required
- Learning curve
Follow Up Boss
Real estate CRM designed to help agents and teams convert more leads.
- Built for real estate
- Great lead routing
- Speed to lead focus
- Expensive
- Real estate only
kvCORE
All-in-one real estate platform with CRM, IDX website, and marketing automation.
- All-in-one platform
- IDX website included
- AI-powered
- Expensive
- Learning curve
Pipedrive
Sales CRM designed by salespeople with visual pipeline management and automation.
- Visual pipeline
- Easy to use
- Good automation
- Limited marketing features
- Reporting basic on lower plans
Zoho CRM
Feature-rich CRM with AI assistant and extensive customization for all business sizes.
- Affordable
- Zoho ecosystem
- AI assistant Zia
- Interface cluttered
- Learning curve
Outreach
Sales execution platform with sequences, analytics, and AI-powered engagement.
- Powerful sequences
- Great analytics
- AI deal insights
- Expensive
- Complex setup
Apollo.io
Sales intelligence and engagement platform with 275M+ contact database.
- Huge contact database
- Good free tier
- Sequences included
- Data accuracy varies
- Email deliverability
MailerLite
Email marketing platform with intuitive design tools and automation for growing businesses.
- Generous free plan
- Easy to use
- Good automation
- Limited advanced features
- Approval process strict
Klaviyo
Email and SMS marketing platform built specifically for e-commerce businesses.
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Gets expensive with list size
- Complex for beginners
Intercom
AI-first customer service platform with messenger, bots, and help center.
- AI-first approach
- Great messenger widget
- Product tours
- Expensive
- Complex pricing
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