AdRoll
HubSpot
| Feature | AdRoll | HubSpot |
|---|---|---|
| Pricing | From $36/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.4 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2007 | 2006 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✓ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $36/mo for AdRoll. That $16/mo difference adds up quickly for growing teams.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
HubSpot edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while AdRoll takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: HubSpot has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.
