Groove
HubSpot
| Feature | Groove | HubSpot |
|---|---|---|
| Pricing | From $16/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | small-businesses, startups, small-support-teams, saas-companies | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2012 | 2006 |
| Shared Inbox | ✓ | ✗ |
| Knowledge Base | ✓ | ✗ |
| Live Chat | ✓ | ✓ |
| Assignments | ✓ | ✗ |
| Collision Detection | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
✓ Groove Pros
- Very simple to use
- Feels like email not a ticket system
- Good for small teams
- Knowledge base included
✗ Groove Cons
- Limited automation
- Basic reporting
- Not suitable for large teams
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Groove is built for small businesses and startups, with a focus on shared-inbox and knowledge-base. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
Pricing is close: Groove starts at $16/mo versus $20/mo for HubSpot — not a deciding factor on its own.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Groove requires a paid subscription from day one.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while Groove takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
