Glossary

Two-Factor Authentication - requires two forms of identification to access an account.

A method of comparing two versions of a webpage or feature to determine which performs better based ...

A method of comparing two versions of a webpage, email, or feature to determine which one performs b...

A project management methodology emphasizing iterative development, collaboration, and flexibility t...

Artificial Intelligence — technology that enables machines to simulate human intelligence, including...

Application Programming Interface — a set of protocols and tools that allows different software appl...

Annual Recurring Revenue — the total predictable revenue a subscription business expects to generate...

The use of technology to perform tasks with minimal human intervention, connecting different tools a...

Customer Acquisition Cost - the total cost of acquiring a new customer, including marketing and sale...

Content Delivery Network — a distributed network of servers that delivers web content to users based...

The percentage of customers who cancel their subscription or stop using a service within a given tim...

Continuous Integration/Continuous Deployment — practices that automate the building, testing, and de...

Content Management System - software that allows users to create, manage, and modify digital content...

A method of packaging software with all its dependencies into isolated units (containers) that can r...

The maximum amount of text (measured in tokens) that a language model can process in a single intera...

The percentage of visitors who complete a desired action, such as making a purchase or signing up fo...

Customer Relationship Management — software that helps businesses manage interactions with current a...

Click-Through Rate — the ratio of users who click on a link compared to the total number of users wh...

A centralized repository that stores large volumes of raw data in its native format until needed for...

An automated series of data processing steps that moves data from source systems through transformat...

Daily Active Users / Monthly Active Users — metrics measuring the number of unique users who engage ...

A set of practices combining software development (Dev) and IT operations (Ops) to shorten the devel...

Processing data closer to where it is generated rather than in a centralized data center, reducing l...

Numerical representations of data (text, images, etc.) in high-dimensional space that capture semant...

Extract, Transform, Load — a data integration process that extracts data from sources, transforms it...

Enabling or disabling features in production without new deployments, for gradual rollouts.

The process of further training a pre-trained AI model on specific data to adapt it for a particular...

A pricing model offering a free tier with basic features, with paid plans available for advanced fun...

A model representing customer journey stages from awareness to purchase.

Generative Pre-trained Transformer — a type of large language model developed by OpenAI that generat...

A query language for APIs that allows clients to request exactly the data they need, reducing over-f...

When an AI model generates plausible-sounding but factually incorrect or fabricated information.

A content management system that stores and delivers content via APIs without a built-in frontend, a...

The process of connecting different software systems so they can share data and work together seamle...

A web architecture using JavaScript, APIs, and Markup to build fast, secure, and scalable static web...

A visual project management method using boards and cards to track work items as they move through s...

Key Performance Indicator — a measurable value that demonstrates how effectively a company is achiev...

Large Language Model — an AI model trained on massive amounts of text data that can understand and g...

A development approach that requires minimal hand-coding, using visual interfaces with the option to...

Lifetime Value - the total revenue a business can expect from a single customer over the entire dura...

A subset of AI where systems learn and improve from data without being explicitly programmed, identi...

An architectural approach where an application is built as a collection of small, independent servic...

Monthly Recurring Revenue — the predictable revenue a subscription business generates each month fro...

Architecture where one application instance serves multiple customers with isolated data.

Minimum Viable Product — the most basic version of a product that includes only essential features n...

A computing system inspired by biological neural networks that can learn to perform tasks by analyzi...

A development approach that allows users to build applications without writing traditional programmi...

Net Promoter Score — a metric measuring customer loyalty by asking how likely they are to recommend ...

An open standard authorization protocol that allows third-party applications to access user data wit...

Objectives and Key Results — a goal-setting framework that defines objectives and tracks measurable ...

Product-Led Growth - a business strategy where the product itself drives user acquisition, expansion...

Collecting and analyzing user behavior data to understand usage patterns and drive growth.

The practice of crafting effective inputs (prompts) to get desired outputs from AI language models.

Retrieval-Augmented Generation — an AI technique that enhances LLM responses by retrieving relevant ...

Role-Based Access Control - restricts system access based on user roles within an organization.

Representational State Transfer API — an architectural style for building web services that use HTTP...

The ability to keep users engaged over time, measured as percentage continuing after signup.

Return on Investment — a measure of the profitability of an investment, calculated as net profit div...

Software as a Service — cloud-based software delivered via the internet on a subscription basis, eli...

An agile framework for managing work through fixed-length iterations called sprints, with defined ro...

Software Development Kit — a collection of tools, libraries, and documentation that developers use t...

Search Engine Optimization — the practice of improving a website's visibility in search engine resul...

Search Engine Results Page — the page displayed by a search engine in response to a user's query.

A cloud execution model where the provider manages server infrastructure, allowing developers to foc...

A fixed time period in Scrum methodology during which a team completes planned tasks.

Single Sign-On — an authentication method that allows users to log in to multiple applications with ...

The implied cost of future rework from choosing quick solutions over better long-term approaches.

The basic unit of text processed by language models. Roughly 4 characters or 0.75 words in English.

User Interface — the visual elements and interactive components through which users interact with a ...

User Experience — the overall experience a user has when interacting with a product, encompassing us...

A database optimized for storing and querying high-dimensional vector embeddings, used in AI similar...

An automated message sent from one application to another when a specific event occurs, enabling rea...

A product produced by one company that another can rebrand and resell as their own.

A sequence of steps or tasks that data or work items follow to complete a business process, often au...

Using software to automate repetitive processes by connecting tools and triggering actions on events...

What You See Is What You Get - an editing interface where content appears during editing exactly as ...

Encryption where only the user holds decryption keys - the provider cannot access data.