HubSpot
tawk.to
| Feature | HubSpot | tawk.to |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $19/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | growing-businesses, marketing-teams, sales-teams, b2b-companies | startups, small-businesses, freelancers, budget-conscious-teams |
| Founded | 2006 | 2013 |
| Crm | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Sales Pipeline | ✓ | ✗ |
| Live Chat | ✓ | ✓ |
| Landing Pages | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Ticketing | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Video Chat | ✗ | ✓ |
| Screen Sharing | ✗ | ✓ |
| Chat Pages | ✗ | ✓ |
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
✓ tawk.to Pros
- 100% free
- No agent limits
- Feature-rich for free
- Good mobile app
✗ tawk.to Cons
- Branding on free plan
- Interface could be cleaner
- Limited integrations
The Verdict
HubSpot is built for growing businesses and marketing teams, with a focus on crm and email-marketing. tawk.to targets startups and small businesses and leads with live-chat and ticketing.
Pricing is close: tawk.to starts at $19/mo versus $20/mo for HubSpot — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while tawk.to takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
