Drip
HubSpot
| Feature | Drip | HubSpot |
|---|---|---|
| Pricing | From $39/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2013 | 2006 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| A B Testing | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $39/mo for Drip. That $19/mo difference adds up quickly for growing teams.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
