Freshservice
HubSpot
| Feature | Freshservice | HubSpot |
|---|---|---|
| Pricing | From $19/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | it-teams, enterprise, msp-providers, help-desks | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2014 | 2006 |
| Incident Management | ✓ | ✗ |
| Asset Management | ✓ | ✗ |
| Change Management | ✓ | ✗ |
| Service Catalog | ✓ | ✗ |
| Knowledge Base | ✓ | ✗ |
| Ai Agent | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Freshservice Pros
- Intuitive interface
- ITIL-ready
- Good automation
- AI capabilities
✗ Freshservice Cons
- Expensive at higher tiers
- Limited customization
- Reporting limitations
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Freshservice is built for it teams and enterprise, with a focus on incident-management and asset-management. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
Pricing is close: Freshservice starts at $19/mo versus $20/mo for HubSpot — not a deciding factor on its own.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Freshservice requires a paid subscription from day one.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while Freshservice takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
