Canva
Figma
| Feature | Canva | Figma |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $15/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.7 / 5 |
| Best For | marketers, social-media-managers, small-businesses, non-designers | designers, design-teams, product-teams, developers |
| Founded | 2012 | 2012 |
| Templates | ✓ | ✗ |
| Drag Drop | ✓ | ✗ |
| Brand Kit | ✓ | ✗ |
| Ai Tools | ✓ | ✗ |
| Video Editing | ✓ | ✗ |
| ✓ | ✗ | |
| Vector Editing | ✗ | ✓ |
| Prototyping | ✗ | ✓ |
| Dev Mode | ✗ | ✓ |
| Plugins | ✗ | ✓ |
| Components | ✗ | ✓ |
| Auto Layout | ✗ | ✓ |
✓ Canva Pros
- Drag-and-drop easy
- Massive template library
- Brand kit
- AI features
✗ Canva Cons
- Limited advanced editing
- Not for complex design
- Template dependency
✓ Figma Pros
- Real-time collaboration
- Free for students
- Huge plugin ecosystem
- Dev handoff
✗ Figma Cons
- Needs internet
- Can be slow with large files
- Learning curve
The Verdict
Canva is built for marketers and social media managers, with a focus on templates and drag-drop. Figma targets designers and design teams and leads with vector-editing and prototyping.
On pricing, Canva is the clear winner for budget-conscious users — starting at $10/mo compared to $15/mo for Figma. That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.