Brevo
HubSpot
| Feature | Brevo | HubSpot |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2012 | 2006 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✓ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $25/mo for Brevo. That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
