Folk
HubSpot
| Feature | Folk | HubSpot |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2020 | 2006 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
Both tools come in at similar price points ($20/mo for Folk, $20/mo for HubSpot), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
