Chatwoot
HubSpot
| Feature | Chatwoot | HubSpot |
|---|---|---|
| Pricing | Free / from $19/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | startups, small-businesses, privacy-focused-companies, self-hosters | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2017 | 2006 |
| Live Chat | ✓ | ✓ |
| Omnichannel Inbox | ✓ | ✗ |
| Ai Assist | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Canned Responses | ✓ | ✗ |
| Reports | ✓ | ✗ |
| Self Hostable | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Chatwoot Pros
- Open-source with full self-hosting option
- Omnichannel (chat, email, WhatsApp, Telegram, etc.)
- AI-powered response suggestions and summaries
- Free for self-hosted with unlimited agents
✗ Chatwoot Cons
- Self-hosting requires DevOps knowledge
- Fewer integrations than established help desks
- Mobile apps less polished than competitors
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Chatwoot is built for startups and small businesses, with a focus on live-chat and omnichannel-inbox. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
Pricing is close: Chatwoot starts at $19/mo versus $20/mo for HubSpot — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
