Close
HubSpot
| Feature | Close | HubSpot |
|---|---|---|
| Pricing | From $49/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2013 | 2006 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Workflows | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $49/mo for Close. That $29/mo difference adds up quickly for growing teams.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
