Best Zillow Premier Agent Alternatives
69 tools that can replace or complement Zillow Premier Agent
Pricing Comparison
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Zillow Premier Agent | ✗ No | Contact sales | ★ 3.8 |
| | ✓ Yes | Free / $9+ | ★ 4.5 |
| | ✓ Yes | Free / $18+ | ★ 4.4 |
| | ✓ Yes | Free / $139.95+ | ★ 4.6 |
| | ✗ No | $99+ | ★ 4.2 |
| | ✓ Yes | Free / $20+ | ★ 4.4 |
| | ✗ No | $14+ | ★ 4.4 |
| | ✗ No | $55+ | ★ 4.3 |
| | ✓ Yes | Free / $49+ | ★ 4.4 |
| | ✗ No | $25+ | ★ 4.3 |
| | ✗ No | $49+ | ★ 4.5 |
| | ✓ Yes | Free | ★ 4.3 |
| | ✓ Yes | Free / $1.5+ | ★ 4.2 |
| | ✗ No | Contact sales | ★ 4.1 |
| | ✓ Yes | Free / $11.99+ | ★ 4.4 |
| | ✗ No | $58+ | ★ 4.2 |
| | ✗ No | $1.49+ | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.1 |
| | ✗ No | Contact sales | ★ 4 |
| | ✗ No | Contact sales | ★ 3.9 |
| | ✗ No | Contact sales | ★ 3.8 |
| | ✗ No | $15+ | ★ 4.5 |
| | ✓ Yes | Free / $25+ | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.2 |
| | ✗ No | $99+ | ★ 4.3 |
| | ✓ Yes | Free | ★ 4.2 |
| | ✓ Yes | Free / $29+ | ★ 4.6 |
| | ✓ Yes | Free / $20+ | ★ 4.4 |
| Practice Better | ✗ No | $25+ | ★ 4.6 |
| Rent Manager | ✗ No | $1+ | ★ 4.1 |
| DoorLoop | ✗ No | $59+ | ★ 4.5 |
| Nutshell | ✗ No | $16+ | ★ 4.2 |
| Copper | ✗ No | $29+ | ★ 4.1 |
| | ✗ No | $25+ | ★ 4.4 |
| | ✓ Yes | Free / $20+ | ★ 4.5 |
| | ✗ No | $89+ | ★ 4.2 |
| | ✗ No | $139.95+ | ★ 4.6 |
| | ✗ No | Contact sales | ★ 4.3 |
| | ✗ No | Contact sales | ★ 4.1 |
| | ✗ No | $36+ | ★ 4 |
| | ✗ No | Contact sales | ★ 4.7 |
| | ✗ No | Contact sales | ★ 3.8 |
| | ✓ Yes | Free | ★ 4 |
| | ✗ No | $57+ | ★ 4.5 |
| | ✗ No | $499+ | ★ 4.1 |
| | ✗ No | $14+ | ★ 4.4 |
| | ✓ Yes | Free / $14+ | ★ 4.2 |
| | ✓ Yes | Free / $49+ | ★ 4.4 |
| SpyFu | ✗ No | $39+ | ★ 4.2 |
| BrightEdge | ✗ No | Contact sales | ★ 4.2 |
| Meta Ads Manager | ✓ Yes | Free | ★ 4.1 |
| Amazon Advertising | ✓ Yes | Free | ★ 4.2 |
| Taboola | ✗ No | Contact sales | ★ 3.8 |
| Outbrain | ✗ No | Contact sales | ★ 3.9 |
| Criteo | ✗ No | Contact sales | ★ 4 |
| The Trade Desk | ✗ No | Contact sales | ★ 4.5 |
| StackAdapt | ✗ No | Contact sales | ★ 4.4 |
| Propertybase | ✗ No | $79+ | ★ 4.1 |
| BoomTown | ✗ No | $750+ | ★ 4.2 |
| LionDesk | ✗ No | $25+ | ★ 4 |
| Follow Up Boss | ✗ No | $69+ | ★ 4.5 |
| Real Geeks | ✗ No | $299+ | ★ 4.1 |
| Dotloop | ✗ No | $31.99+ | ★ 4.1 |
| ShowingTime+ | ✗ No | $10+ | ★ 4 |
| Insightly | ✓ Yes | Free / $29+ | ★ 4 |
| Capsule CRM | ✓ Yes | Free / $21+ | ★ 4.4 |
| Agile CRM | ✓ Yes | Free / $14.99+ | ★ 3.9 |
| Salesflare | ✗ No | $35+ | ★ 4.5 |
| Apollo.io | ✓ Yes | Free / $59+ | ★ 4.4 |
All Zillow Premier Agent Alternatives
Monday.com
Work OS for teams to run projects, workflows, and everyday work.
- Visual and intuitive
- Great automations
- CRM built-in
- Expensive at scale
- Free plan is very limited
Fireflies.ai
AI notetaker that records, transcribes, and analyzes meetings with CRM integration and conversation intelligence.
- Integrates with 40+ tools including CRM
- Conversation intelligence metrics
- AskFred AI chatbot for meeting queries
- Audio quality affects transcription
- Can feel intrusive to meeting participants
Semrush
All-in-one digital marketing toolkit covering SEO, PPC, content marketing, social media, and competitive research.
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Very expensive for small businesses
- Interface can feel overwhelming
Hootsuite
Enterprise social media management platform with scheduling, analytics, social listening, and team collaboration.
- Supports all major social platforms
- Social listening for brand monitoring
- Comprehensive analytics and reporting
- Expensive — no free tier
- Interface feels dated
HubSpot
All-in-one CRM platform with marketing, sales, service, and CMS hubs for growing businesses.
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Paid hubs are very expensive
- Contracts are annual
Pipedrive
Sales-focused CRM designed by salespeople with visual pipeline management and activity-based selling.
- Visual pipeline is intuitive
- Activity-based selling methodology
- Easy to set up and use
- No free tier
- Marketing features are add-ons
Zendesk
Customer service platform with ticketing, live chat, knowledge base, and AI-powered support automation.
- Industry standard for support teams
- Omnichannel — email, chat, phone, social
- Powerful automation and triggers
- Expensive for small teams
- Complex setup and configuration
Apollo.io
Sales intelligence and engagement platform with 275M+ contacts database for prospecting and outreach.
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- Data accuracy varies by region
- Email deliverability can suffer at scale
Salesforce
The world's largest CRM platform with sales, service, marketing, and AI capabilities for enterprises of all sizes.
- Most customizable CRM platform available
- Massive AppExchange ecosystem (7000+ apps)
- Einstein AI for predictive insights
- Very expensive with add-on costs
- Requires dedicated admin for proper setup
Close
CRM built for inside sales teams with built-in calling, email sequences, and pipeline management for fast-moving startups.
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- No free tier available
- Limited marketing automation
Zillow
America's largest real estate marketplace providing home listings, Zestimate home valuations, mortgage tools, and agent connections for buyers, sellers, and renters.
- Largest real estate database in the US
- Zestimate provides instant home value estimates
- Free for buyers and sellers to browse
- Zestimates can be inaccurate in some markets
- Agent advertising can feel intrusive
Redfin
Technology-powered real estate brokerage offering lower listing fees, detailed market data, and a modern home search experience with salaried agents.
- Lower listing fees than traditional brokerages (1-1.5%)
- Highly accurate home value estimates (Redfin Estimate)
- Salaried agents incentivized by customer satisfaction
- Agent availability limited in some areas
- Less personalized service than traditional agents
CoStar
Commercial real estate information and analytics platform providing property data, market research, and tenant information for CRE professionals.
- Most comprehensive commercial real estate database
- Detailed property and tenant information
- Advanced analytics and market forecasting
- Very expensive subscription costs
- Primarily focused on commercial real estate
Matterport
3D capture technology platform that creates immersive digital twins of physical spaces for real estate, construction, hospitality, and retail industries.
- Industry-leading 3D virtual tour quality
- Works with smartphone cameras or Pro3 camera
- Measurement tools for accurate floor plans
- Pro3 camera is expensive ($3,395)
- Large spaces require many scan points
Buildium
Property management software for residential property managers handling accounting, tenant communications, maintenance requests, and leasing workflows.
- Purpose-built for residential property management
- Comprehensive accounting with bank reconciliation
- Online rent collection and tenant portal
- Pricing based on unit count can get expensive
- Interface feels dated compared to newer tools
AppFolio
Cloud-based property management software with AI-powered features for residential, commercial, and community association management.
- AI-powered tools for leasing and maintenance
- Modern, intuitive user interface
- Strong mobile app for on-the-go management
- Minimum 50-unit requirement to get started
- Per-unit pricing adds up for large portfolios
Google Ads
Google's online advertising platform for creating search, display, video, shopping, and app ads that reach users across Google Search, YouTube, and millions of partner sites.
- Unmatched reach across Google properties and partner network
- Precise targeting by keywords, demographics, and intent
- Measurable ROI with detailed conversion tracking
- Costs per click rising in competitive industries
- Complex interface with steep learning curve
Meta Ads (Facebook & Instagram)
Meta's advertising platform for running targeted campaigns across Facebook, Instagram, Messenger, and Audience Network with advanced audience targeting and creative tools.
- Largest social media audience reach globally
- Extremely granular audience targeting options
- Strong visual ad formats for engagement
- iOS privacy changes reduced targeting accuracy
- Ad fatigue requires constant creative refreshes
TikTok Ads
TikTok's advertising platform for reaching a highly engaged audience through in-feed ads, branded effects, hashtag challenges, and the TikTok Shop ecosystem.
- Access to highly engaged Gen Z and millennial audience
- Creative-first platform with viral potential
- Lower CPMs compared to Meta and Google in many markets
- Creative requires native-feeling video content
- Attribution and measurement still maturing
LinkedIn Ads
LinkedIn's B2B advertising platform for reaching professionals by job title, company, industry, and seniority with sponsored content, InMail, and lead gen forms.
- Unmatched B2B targeting by job title and company
- High-intent professional audience
- Lead Gen Forms reduce friction for conversions
- Highest CPCs and CPMs among major ad platforms
- Minimum daily budget of $10 required
X Ads (Twitter)
X (formerly Twitter) advertising platform for promoting posts, accounts, and trends to reach engaged audiences during real-time conversations and trending events.
- Real-time conversation targeting during events
- Lower competition means potentially lower CPCs
- Strong for brand awareness and thought leadership
- Platform instability and advertiser exodus since acquisition
- Brand safety concerns in current environment
ActiveCampaign
Customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation for businesses of all sizes.
- Most powerful automation builder in email marketing
- Combined CRM and email in one platform
- Excellent deliverability rates consistently
- Steeper learning curve than simpler tools
- No free plan available
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, WhatsApp campaigns, CRM, and transactional messaging with generous free tier.
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
ZoomInfo
B2B intelligence platform providing company and contact data, buying intent signals, and workflow automation for sales, marketing, and recruiting teams.
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
Unbounce
AI-powered landing page builder and conversion optimization platform creating high-converting landing pages, popups, and sticky bars without developers.
- AI-powered Smart Traffic routes to best-converting variant
- Fast drag-and-drop page builder with no coding
- Built-in A/B testing with statistical significance
- Expensive for small businesses ($99+ per month)
- Limited CMS features (landing pages only)
Twenty
Open-source CRM alternative to Salesforce offering a modern interface, customizable data models, email integration, and full self-hosting with PostgreSQL.
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
Attio
Next-generation CRM with a flexible data model, real-time multiplayer collaboration, AI-powered insights, and automatic data enrichment for modern go-to-market teams.
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
Folk
Collaborative CRM for relationship-driven teams combining contact management, pipeline tracking, and outreach with a spreadsheet-like interface and browser extension.
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Limited reporting and analytics
- Not suited for large enterprise sales teams
Practice Better
All-in-one practice management platform for health and wellness practitioners, with client management, scheduling, telehealth, and billing in one system.
- Purpose-built for health practitioners
- HIPAA-compliant telehealth
- Client portal with meal plans and protocols
- No free plan
- Limited customization of forms
Rent Manager
Comprehensive property management software for landlords and property managers, handling accounting, maintenance, tenant screening, and marketing from one platform.
- Full double-entry accounting
- Customizable reports and dashboards
- Built-in tenant portal
- Dated interface compared to newer tools
- Steep learning curve
DoorLoop
Modern property management software designed for simplicity, with automated rent collection, maintenance requests, tenant screening, and owner reporting.
- Very intuitive modern interface
- Quick setup and onboarding
- Automated rent reminders
- Fewer advanced features than legacy tools
- No free plan
Nutshell
User-friendly CRM with built-in email marketing designed for small businesses, combining contact management, sales automation, and email campaigns in one tool.
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Fewer integrations than HubSpot
- Limited customization
Copper
CRM built natively for Google Workspace that lives inside Gmail and Google apps, automatically logging emails, events, and files without manual data entry.
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Only useful with Google Workspace
- Expensive for basic features
Salesforce
World's leading CRM platform for sales, service, and marketing automation.
- Extremely customizable
- Massive app ecosystem
- AI-powered insights
- Steep learning curve
- Expensive for small teams
HubSpot CRM
Free CRM with powerful marketing, sales, and service hubs for growing businesses.
- Generous free tier
- All-in-one platform
- Great documentation
- Gets expensive quickly
- Limited customization on free plan
Kustomer
CRM-powered customer service platform with AI automation for modern support.
- Unified customer timeline
- AI-powered automation
- Omnichannel
- Expensive
- Complex setup
Semrush
All-in-one marketing toolkit for SEO, PPC, content, social media, and competitive research.
- Comprehensive toolkit
- Great competitive analysis
- PPC research
- Expensive
- Can be overwhelming
Google Ads
World's largest digital advertising platform for search, display, and video ads.
- Massive reach
- Precise targeting
- Performance Max AI
- Expensive in competitive niches
- Complex interface
Meta Ads Manager
Advertising platform for Facebook, Instagram, Messenger, and Meta's Audience Network.
- Huge audience
- Advanced targeting
- Visual ad formats
- iOS privacy impacts
- Rising costs
AdRoll
Marketing and advertising platform focused on retargeting and cross-channel campaigns.
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Minimum spend required
- Learning curve
Mediavine
Premium ad management platform for content creators with high RPM optimization.
- High RPM rates
- Excellent support
- Site speed focus
- 50k session minimum
- Long approval process
Zillow Premier Agent
Real estate advertising platform connecting agents with home buyers and sellers.
- Massive audience
- High-intent leads
- CRM included
- Very expensive
- Lead quality varies
Realtor.com
Real estate marketplace with property listings, market data, and agent advertising.
- Official NAR partnership
- Accurate listings
- Market data
- Expensive advertising
- Less traffic than Zillow
Follow Up Boss
Real estate CRM designed to help agents and teams convert more leads.
- Built for real estate
- Great lead routing
- Speed to lead focus
- Expensive
- Real estate only
kvCORE
All-in-one real estate platform with CRM, IDX website, and marketing automation.
- All-in-one platform
- IDX website included
- AI-powered
- Expensive
- Learning curve
Pipedrive
Sales CRM designed by salespeople with visual pipeline management and automation.
- Visual pipeline
- Easy to use
- Good automation
- Limited marketing features
- Reporting basic on lower plans
Zoho CRM
Feature-rich CRM with AI assistant and extensive customization for all business sizes.
- Affordable
- Zoho ecosystem
- AI assistant Zia
- Interface cluttered
- Learning curve
Apollo.io
Sales intelligence and engagement platform with 275M+ contact database.
- Huge contact database
- Good free tier
- Sequences included
- Data accuracy varies
- Email deliverability
SpyFu
Competitive intelligence tool that reveals competitors' most profitable keywords, ad strategies, and SEO rankings.
- Unlimited search results on all plans
- Excellent competitor analysis
- Historical data going back years
- Interface can be overwhelming
- Data accuracy varies for smaller sites
BrightEdge
Enterprise SEO and content performance platform that uses AI to automate search marketing and measure organic ROI at scale.
- Powerful enterprise features
- Real-time data and insights
- Excellent reporting
- Enterprise pricing only
- Complex implementation
Meta Ads Manager
Advertising platform for Facebook, Instagram, Messenger, and WhatsApp with advanced audience targeting, creative tools, and performance analytics.
- Massive global audience reach
- Advanced audience targeting
- Multiple ad formats
- Increasingly expensive CPMs
- Privacy changes reduced targeting
Amazon Advertising
Advertising platform for promoting products on Amazon with sponsored products, brands, and display ads reaching high-intent shoppers.
- Access to high-intent buyers
- Lower funnel advertising
- Rich product targeting
- Only reaches Amazon shoppers
- Competitive bidding drives up costs
Taboola
Native advertising platform that places sponsored content recommendations on premium publisher sites, driving discovery and engagement.
- Massive publisher network
- Good for content marketing
- Lower CPC than social ads
- Lower conversion rates than search ads
- Brand safety concerns
Outbrain
Native advertising and content discovery platform that promotes content on premium publisher websites to drive engagement and conversions.
- Premium publisher network
- Good content amplification
- Strong audience targeting
- Higher minimum spend
- Lower volume than Taboola
Criteo
Commerce media platform specializing in retargeting and performance display advertising, using AI to deliver personalized product recommendations.
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Primarily retargeting focused
- Complex reporting
The Trade Desk
Leading demand-side platform for programmatic digital advertising across display, video, audio, native, and connected TV channels.
- Best-in-class DSP technology
- Excellent CTV capabilities
- Strong data marketplace
- Enterprise minimum spend
- Requires programmatic expertise
StackAdapt
Multi-channel programmatic advertising platform with native, display, video, CTV, and audio ad capabilities powered by machine learning optimization.
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Minimum spend requirements
- Learning curve for platform
Propertybase
Real estate CRM and marketing platform built on Salesforce, offering lead management, IDX websites, and transaction management for agents and teams.
- Built on Salesforce platform
- IDX website included
- Strong transaction management
- Expensive for solo agents
- Complex setup process
BoomTown
Real estate lead generation and CRM platform with IDX websites, predictive analytics, and automated nurturing to convert leads into closings.
- Excellent lead generation
- Predictive CRM scoring
- IDX website included
- Very expensive monthly cost
- Long-term contracts
LionDesk
Affordable real estate CRM with video email, texting, AI lead follow-up, and drip campaigns designed for individual agents and small teams.
- Very affordable for agents
- Video email and texting
- AI lead assist feature
- Limited advanced features
- Interface could be more polished
Follow Up Boss
Real estate CRM focused on speed-to-lead with automatic lead routing, calling, texting, and integrations with 200+ lead sources.
- Fast lead response system
- 200+ lead source integrations
- Excellent calling and texting
- No IDX website included
- Expensive for teams
Real Geeks
Real estate marketing platform with IDX websites, CRM, lead generation tools, and Facebook ad management built specifically for agents and teams.
- Affordable IDX websites
- Built-in Facebook ad management
- Good CRM for the price
- Website templates limited
- Less powerful than enterprise solutions
Dotloop
Real estate transaction management platform with e-signatures, document editing, and compliance tracking for agents, teams, and brokerages.
- All-in-one transaction management
- E-signatures included
- Good compliance tools
- Interface can be clunky
- Limited outside real estate
ShowingTime+
Real estate showing management platform that automates appointment scheduling, feedback collection, and market statistics for agents and MLSs.
- Streamlines showing appointments
- Automated feedback collection
- MLS integration
- Basic interface design
- Limited features beyond showings
Insightly
CRM and project management platform that connects sales, marketing, and project delivery for growing businesses needing unified relationship management.
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Interface feels dated
- Limited marketing features
Capsule CRM
Simple yet powerful online CRM for managing contacts, sales pipelines, and tasks with clean design and seamless integrations.
- Clean simple interface
- Good free plan for 2 users
- Strong integrations
- Limited marketing features
- Basic reporting
Agile CRM
All-in-one CRM with sales, marketing, and service automation for small to mid-sized businesses at an affordable price point.
- All-in-one platform
- Good free tier for 10 users
- Affordable paid plans
- Interface feels outdated
- Email deliverability issues reported
Salesflare
Intelligent CRM for B2B small businesses that automatically fills in contact info and tracks interactions from email, calendar, and social media.
- Automatic data enrichment
- Minimal data entry needed
- Good email tracking
- Limited customization
- Not ideal for complex sales processes
Apollo.io
Sales intelligence and engagement platform with a database of 275M+ contacts, email sequences, and CRM for prospecting and outreach.
- Massive contact database
- Good free plan
- All-in-one prospecting tool
- Data accuracy varies
- Can be overwhelming
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