HubSpot is built for growing businesses and marketing teams, with a focus on crm and email-marketing. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.

On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $29/mo for Insightly. That $9/mo difference adds up quickly for growing teams.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

HubSpot edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.

Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for growing businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

Bottom line: HubSpot has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.