Kit (ConvertKit)
HubSpot
| Feature | Kit (ConvertKit) | HubSpot |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | creators, bloggers, podcasters, authors, course-creators | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2013 | 2006 |
| Email Sequences | ✓ | ✗ |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Commerce | ✓ | ✗ |
| Subscriber Tags | ✓ | ✗ |
| Broadcasts | ✓ | ✗ |
| Creator Network | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Kit (ConvertKit) Pros
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Commerce features for selling digital products
✗ Kit (ConvertKit) Cons
- Email templates less flexible than Mailchimp
- Limited design customization
- Reporting could be more detailed
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Kit (ConvertKit) is built for creators and bloggers, with a focus on email-sequences and visual-automations. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $25/mo for Kit (ConvertKit). That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
