HubSpot
Lemlist
| Feature | HubSpot | Lemlist |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | growing-businesses, marketing-teams, sales-teams, b2b-companies | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2006 | 2018 |
| Crm | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Sales Pipeline | ✓ | ✗ |
| Live Chat | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
HubSpot is built for growing businesses and marketing teams, with a focus on crm and email-marketing. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $32/mo for Lemlist. That $12/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
