HubSpot is built for growing businesses and marketing teams, with a focus on crm and email-marketing. JivoChat targets small businesses and ecommerce and leads with live-chat and phone-calls.

Pricing is close: JivoChat starts at $19/mo versus $20/mo for HubSpot — not a deciding factor on its own.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

HubSpot edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.

Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while JivoChat takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

Bottom line: HubSpot has a slight overall edge — but if good free plan matters most to you, JivoChat may still be the right call.