Gorgias
HubSpot
| Feature | Gorgias | HubSpot |
|---|---|---|
| Pricing | From $10/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | shopify-stores, ecommerce, dtc-brands, online-retailers | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2015 | 2006 |
| Ticketing | ✓ | ✗ |
| Shopify Integration | ✓ | ✗ |
| Automation | ✓ | ✓ |
| Revenue Tracking | ✓ | ✗ |
| Ai Responses | ✓ | ✗ |
| Social Commerce | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Gorgias Pros
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- AI-powered responses
✗ Gorgias Cons
- Expensive at scale
- E-commerce focused only
- Ticket-based pricing
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Gorgias is built for shopify stores and ecommerce, with a focus on ticketing and shopify-integration. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, Gorgias is the clear winner for budget-conscious users — starting at $10/mo compared to $20/mo for HubSpot. That $10/mo difference adds up quickly for growing teams.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gorgias requires a paid subscription from day one.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while Gorgias takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
