Gladly
HubSpot
| Feature | Gladly | HubSpot |
|---|---|---|
| Pricing | From $180/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | ecommerce-brands, luxury-retail, enterprise-support, customer-obsessed-teams | growing-businesses, marketing-teams, sales-teams, b2b-companies |
| Founded | 2014 | 2006 |
| Unified Conversation | ✓ | ✗ |
| Omnichannel Inbox | ✓ | ✗ |
| Voice Support | ✓ | ✗ |
| Self Service | ✓ | ✗ |
| Customer Timeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Crm | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Sales Pipeline | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Gladly Pros
- Single conversation thread per customer
- Excellent omnichannel support
- Built-in voice and messaging
- Customer-first approach
✗ Gladly Cons
- Very expensive per agent
- Enterprise-focused
- Smaller marketplace of integrations
✓ HubSpot Pros
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Massive integration ecosystem
✗ HubSpot Cons
- Paid hubs are very expensive
- Contracts are annual
- Can be overkill for small teams
The Verdict
Gladly is built for ecommerce brands and luxury retail, with a focus on unified-conversation and omnichannel-inbox. HubSpot targets growing businesses and marketing teams and leads with crm and email-marketing.
On pricing, HubSpot is the clear winner for budget-conscious users — starting at $20/mo compared to $180/mo for Gladly. That $160/mo difference adds up quickly for growing teams.
HubSpot has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gladly requires a paid subscription from day one.
Feature-wise, HubSpot offers broader built-in capabilities (7 features vs 6), while Gladly takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
