Best Klaviyo Alternatives
46 tools that can replace or complement Klaviyo
Pricing Comparison
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Klaviyo | ✓ Yes | Free / $20+ | ★ 4.5 |
 Mailchimp | ✓ Yes | Free / $13+ | ★ 4.3 |
 Kit (ConvertKit) | ✓ Yes | Free / $25+ | ★ 4.5 |
 beehiiv | ✓ Yes | Free / $39+ | ★ 4.6 |
 HubSpot | ✓ Yes | Free / $20+ | ★ 4.4 |
 Shopify | ✗ No | $39+ | ★ 4.5 |
 Gumroad | ✓ Yes | Free / $10+ | ★ 4.3 |
 Wix | ✓ Yes | Free / $17+ | ★ 4.3 |
 Squarespace | ✗ No | $16+ | ★ 4.4 |
 Apollo.io | ✓ Yes | Free / $49+ | ★ 4.4 |
 Instantly | ✗ No | $37+ | ★ 4.5 |
 Stripe | ✗ No | $2.9+ | ★ 4.7 |
 Lemon Squeezy | ✓ Yes | Free / $0+ | ★ 4.5 |
 Paddle | ✗ No | $5+ | ★ 4.3 |
 Substack | ✓ Yes | Free / $0+ | ★ 4.4 |
 Ghost | ✓ Yes | Free / $9+ | ★ 4.5 |
 BigCommerce | ✗ No | $39+ | ★ 4.2 |
 Teachable | ✓ Yes | Free / $59+ | ★ 4.3 |
 Thinkific | ✓ Yes | Free / $49+ | ★ 4.4 |
 Podia | ✓ Yes | Free / $9+ | ★ 4.4 |
 Kajabi | ✗ No | $69+ | ★ 4.5 |
 ActiveCampaign | ✗ No | $15+ | ★ 4.5 |
 Brevo | ✓ Yes | Free / $25+ | ★ 4.3 |
 Drip | ✗ No | $39+ | ★ 4.3 |
 WooCommerce | ✓ Yes | Free / $0+ | ★ 4.3 |
 Adobe Commerce (Magento) | ✓ Yes | Free / $0+ | ★ 4.1 |
 PrestaShop | ✓ Yes | Free / $0+ | ★ 4 |
 Medusa | ✓ Yes | Free | ★ 4.4 |
 Saleor | ✓ Yes | Free / $300+ | ★ 4.2 |
 PayPal | ✓ Yes | Free / $0+ | ★ 4.1 |
 Lemlist | ✓ Yes | Free / $32+ | ★ 4.3 |
 Resend | ✓ Yes | Free / $20+ | ★ 4.6 |
 Loops | ✓ Yes | Free / $49+ | ★ 4.4 |
 Superhuman | ✗ No | $25+ | ★ 4.6 |
| Nutshell | ✗ No | $16+ | ★ 4.2 |
| Kit | ✓ Yes | Free / $25+ | ★ 4.4 |
| Buttondown | ✓ Yes | Free / $9+ | ★ 4.4 |
| Polar | ✓ Yes | Free | ★ 4.3 |
| Fourthwall | ✓ Yes | Free | ★ 4.4 |
| Lavender | ✓ Yes | Free / $27+ | ★ 4.5 |
| HubSpot CRM | ✓ Yes | Free / $20+ | ★ 4.5 |
 Gorgias | ✗ No | $10+ | ★ 4.5 |
 AdRoll | ✗ No | $36+ | ★ 4 |
 Bandcamp | ✓ Yes | Free | ★ 4.4 |
 Squarespace | ✗ No | $16+ | ★ 4.4 |
 MailerLite | ✓ Yes | Free / $10+ | ★ 4.5 |
 Shopify | ✗ No | $39+ | ★ 4.5 |
All Klaviyo Alternatives
Mailchimp
Email marketing and automation platform with landing pages, audience management, and campaign analytics.
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Gets expensive as list grows
- Automation less powerful than competitors
Kit (ConvertKit)
Email marketing platform built specifically for creators, with visual automations and commerce features.
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Email templates less flexible than Mailchimp
- Limited design customization
beehiiv
Newsletter platform built by ex-Morning Brew team for growing and monetizing email newsletters.
- Built specifically for newsletters
- Ad network for monetization
- Referral program built-in
- Less suitable for e-commerce email
- Automations less mature than Mailchimp
HubSpot
All-in-one CRM platform with marketing, sales, service, and CMS hubs for growing businesses.
- CRM is completely free forever
- All-in-one marketing + sales + service
- Excellent onboarding and academy
- Paid hubs are very expensive
- Contracts are annual
Shopify
Leading e-commerce platform for building online stores with payments, shipping, and marketing tools.
- Complete e-commerce solution out of box
- Massive app ecosystem (8000+ apps)
- Handles hosting, security, and speed
- Transaction fees unless using Shopify Payments
- Monthly cost adds up with apps
Gumroad
Simple platform for creators to sell digital products, courses, and memberships directly to their audience.
- Zero upfront cost — pay only when you sell
- Dead simple to set up
- Built-in audience and email tools
- 10% transaction fee on free plan
- Limited storefront customization
Wix
Drag-and-drop website builder with 900+ templates, e-commerce, and AI site generation.
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- Cannot switch templates after building
- Sites can be slow to load
Squarespace
Premium website builder known for stunning design templates, built-in e-commerce, and brand-focused aesthetics.
- Most beautiful templates in the industry
- All-in-one (domain, email, analytics)
- Great for portfolios and creative brands
- Less flexible than Webflow or WordPress
- No free tier (14-day trial only)
Apollo.io
Sales intelligence and engagement platform with 275M+ contacts database for prospecting and outreach.
- 275M+ verified contacts database
- Email sequences with A/B testing
- Free tier with 10,000 credits/month
- Data accuracy varies by region
- Email deliverability can suffer at scale
Instantly
Cold email outreach platform with unlimited email accounts, AI personalization, and deliverability optimization.
- Unlimited email sending accounts
- AI-powered email warmup included
- Lead database with 160M+ contacts
- No free tier
- Only for cold outreach (not full CRM)
Stripe
Payment processing infrastructure for internet businesses with APIs for subscriptions, invoicing, and global payments.
- Best-in-class developer documentation
- Supports 135+ currencies and payment methods
- Powerful subscription and billing management
- 2.9% + 30c per transaction adds up
- Account freezes can happen without warning
Lemon Squeezy
All-in-one payments platform for selling digital products and SaaS with built-in merchant of record handling global tax compliance.
- Handles global sales tax and VAT automatically
- Acts as merchant of record (no tax headaches)
- Beautiful checkout with no code required
- 5% + 50c per transaction is higher than Stripe
- Fewer customization options than Stripe
Paddle
Complete payments infrastructure for SaaS companies acting as merchant of record with subscription management and tax compliance.
- Merchant of record handles all tax compliance globally
- ProfitWell Metrics included for free
- Retain reduces involuntary churn
- 5% + 50c per transaction is expensive
- Approval process can be slow
Substack
Newsletter and publishing platform for writers to build paid subscription audiences with zero upfront cost (10% revenue share).
- Completely free to start — no monthly fees
- Built-in paid subscription infrastructure
- Network effects from Substack recommendations
- 10% cut of paid subscriber revenue
- Limited design and branding customization
Ghost
Open-source publishing platform for professional blogs and newsletters with native memberships and email delivery.
- Open-source and self-hostable (free)
- Native membership and paid subscription support
- Fast and SEO-friendly by default
- Themes require code knowledge to customize
- Smaller plugin ecosystem than WordPress
BigCommerce
Enterprise-grade e-commerce platform with built-in B2B features, multi-channel selling, and no transaction fees.
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Annual revenue caps force plan upgrades
- Theme customization requires code
Teachable
Online course platform for creators to build and sell courses, coaching, and digital downloads with no coding required.
- Easy course builder with drag-and-drop
- Built-in payment processing and affiliates
- Custom domain and branding on all plans
- Transaction fees on free and basic plans
- Limited site customization options
Thinkific
Platform for creating and selling online courses and membership sites with no transaction fees, designed for entrepreneurs and educators.
- No transaction fees on any plan
- Drag-and-drop course builder is intuitive
- Supports communities and memberships
- Limited marketing automation built-in
- Free plan restricted to one course
Podia
All-in-one platform for selling online courses, digital downloads, coaching, and memberships with built-in email marketing.
- Clean and simple interface for beginners
- No transaction fees on paid plans
- Built-in email marketing and website builder
- Limited customization for advanced users
- Affiliate marketing only on higher plans
Kajabi
Premium all-in-one platform for knowledge entrepreneurs to create, market, and sell online courses, memberships, podcasts, and coaching programs.
- Complete business platform with no need for third-party tools
- Powerful marketing automation and funnels
- Beautiful customizable website themes
- Expensive compared to alternatives
- No free plan available
ActiveCampaign
Customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation for businesses of all sizes.
- Most powerful automation builder in email marketing
- Combined CRM and email in one platform
- Excellent deliverability rates consistently
- Steeper learning curve than simpler tools
- No free plan available
Brevo
All-in-one marketing platform (formerly Sendinblue) offering email, SMS, WhatsApp campaigns, CRM, and transactional messaging with generous free tier.
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
Drip
E-commerce marketing automation platform specializing in personalized email and SMS campaigns driven by customer purchase behavior and browsing data.
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Expensive compared to general email tools
- No free plan available
WooCommerce
Open-source e-commerce plugin for WordPress powering 25%+ of all online stores with unlimited customization, extensions, and full data ownership.
- Free and open-source with full control over code
- Massive extension marketplace (800+ official plugins)
- Built on WordPress (familiar to millions)
- Requires WordPress hosting and maintenance
- Performance depends on hosting quality and plugins
Adobe Commerce (Magento)
Enterprise-grade open-source e-commerce platform offering unmatched flexibility for large catalogs, multi-store setups, and B2B commerce.
- Extremely powerful for complex e-commerce requirements
- Multi-store, multi-currency, multi-language native support
- Open-source community edition is free
- Resource-intensive requiring significant hosting
- Complex setup needing experienced developers
PrestaShop
Open-source e-commerce platform popular in Europe offering a ready-to-use online store with 600+ features and a thriving module marketplace.
- Free open-source with no transaction fees
- Strong European market presence and localization
- 600+ built-in features out of the box
- Performance issues with large catalogs
- Essential modules often cost extra
Medusa
Open-source headless commerce platform for developers offering modular architecture, multi-region support, and full customization via Node.js and TypeScript.
- Fully open-source and developer-friendly
- Headless architecture for any frontend framework
- Built-in multi-region and multi-currency support
- Requires development resources to set up
- Newer platform with smaller ecosystem
Saleor
GraphQL-first headless e-commerce platform built with Python and React, offering enterprise features with open-source flexibility and cloud hosting.
- GraphQL API-first architecture for modern frontends
- Enterprise features in free open-source edition
- Strong multi-channel commerce capabilities
- Cloud hosting is expensive for startups
- Smaller community than Shopify/WooCommerce
PayPal
Global digital payments platform enabling online payments, money transfers, merchant services, and buy-now-pay-later for consumers and businesses worldwide.
- Accepted by millions of merchants globally
- Buyer and seller protection programs
- No monthly fees for basic accounts
- Transaction fees (2.99%+ for merchants) are high
- Account freezes and holds frustrate sellers
Lemlist
Cold email outreach platform with AI-powered personalization, multi-channel sequences, email warm-up, and deliverability tools for B2B sales teams.
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
Resend
Modern email API for developers offering transactional email delivery with React Email integration, webhooks, and excellent developer experience.
- Best developer experience for sending emails
- React Email for building templates with components
- Free tier with 100 emails/day (3,000/month)
- Marketing email features are minimal
- Newer platform with less enterprise track record
Loops
Modern email platform for SaaS companies combining transactional and marketing email with beautiful templates, automation loops, and developer-friendly APIs.
- Purpose-built for SaaS (not retrofitted from marketing)
- Beautiful default templates and editor
- Transactional and marketing in one platform
- Newer platform with fewer integrations
- Limited advanced segmentation compared to mature tools
Superhuman
Premium email client built for speed and productivity offering keyboard-driven workflows, AI triage, read statuses, and sub-100ms performance for professionals.
- Fastest email client with sub-100ms interactions
- AI triage auto-prioritizes and summarizes emails
- Split inbox and snippets for efficient workflows
- Expensive at $25-33/month per user
- No free plan or trial without invite
Nutshell
User-friendly CRM with built-in email marketing designed for small businesses, combining contact management, sales automation, and email campaigns in one tool.
- CRM + email marketing in one platform
- Very intuitive for non-technical users
- Unlimited contacts on all plans
- Fewer integrations than HubSpot
- Limited customization
Kit
Email marketing platform (formerly ConvertKit) designed for creators, offering visual automations, landing pages, and a creator network for cross-promotion.
- Built specifically for creators
- Visual automation builder
- Creator Network for growth
- Limited email template designs
- A/B testing only on subject lines
Buttondown
Minimal newsletter platform for writers who want to focus on content, offering Markdown support, automation, and analytics without the bloat of full marketing platforms.
- Clean minimal interface
- Markdown-first writing experience
- Paid newsletter support built in
- Very basic email design options
- No landing page builder
Polar
Open-source monetization platform for developers and creators, handling payments, subscriptions, and digital product sales with Stripe-based billing infrastructure.
- Built for developers and open-source
- GitHub integration for sponsors
- Handles international tax/VAT
- Takes a percentage of revenue
- Limited to digital products
Fourthwall
Creator commerce platform for building shops, selling merch, and offering memberships with no monthly fees, designed for YouTubers, streamers, and influencers.
- No monthly fees (revenue share only)
- Built-in print-on-demand merch
- Membership and donation features
- Revenue share model on transactions
- Limited customization vs Shopify
Lavender
AI email coach for sales teams that scores your emails in real-time, suggests improvements, and provides personalization insights from prospect data to boost reply rates.
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Sales email focused only
- Gmail/Outlook only
HubSpot CRM
Free CRM with powerful marketing, sales, and service hubs for growing businesses.
- Generous free tier
- All-in-one platform
- Great documentation
- Gets expensive quickly
- Limited customization on free plan
Gorgias
E-commerce helpdesk that turns customer support into a profit center.
- Deep Shopify integration
- Revenue tracking
- Macros and automation
- Expensive at scale
- E-commerce focused only
AdRoll
Marketing and advertising platform focused on retargeting and cross-channel campaigns.
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Minimum spend required
- Learning curve
Bandcamp
Music platform for artists to sell directly to fans with fair revenue sharing.
- Artist-friendly revenue split
- Direct fan connection
- No gatekeeping
- Limited discovery features
- Basic analytics
Squarespace
All-in-one website builder with beautiful templates for portfolios and businesses.
- Stunning templates
- All-in-one
- Great for creatives
- No free plan
- Limited customization
MailerLite
Email marketing platform with intuitive design tools and automation for growing businesses.
- Generous free plan
- Easy to use
- Good automation
- Limited advanced features
- Approval process strict
Shopify
Leading e-commerce platform for building online stores with extensive app ecosystem.
- Easy to set up
- Huge app store
- Great themes
- Transaction fees
- Limited without apps
Not Sure Which to Pick?
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