Salesforce
Zillow Premier Agent
| Feature | Salesforce | Zillow Premier Agent |
|---|---|---|
| Pricing | From $25/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.3 / 5 | 3.8 / 5 |
| Best For | enterprise, sales-organizations, large-teams, complex-b2b | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 1999 | 2008 |
| Sales Cloud | ✓ | ✗ |
| Service Cloud | ✓ | ✗ |
| Marketing Cloud | ✓ | ✗ |
| Einstein Ai | ✓ | ✗ |
| Appexchange | ✓ | ✗ |
| Reports Dashboards | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Salesforce Pros
- Most customizable CRM platform available
- Massive AppExchange ecosystem (7000+ apps)
- Einstein AI for predictive insights
- Handles the most complex business processes
✗ Salesforce Cons
- Very expensive with add-on costs
- Requires dedicated admin for proper setup
- Steep learning curve for customization
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Salesforce is built for enterprise and sales organizations, with a focus on sales-cloud and service-cloud. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Salesforce starts at $25/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Salesforce edges out on user ratings (4.3 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Salesforce offers broader built-in capabilities (7 features vs 6), while Zillow Premier Agent takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Salesforce has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.
