Zillow Premier Agent
ZoomInfo
| Feature | Zillow Premier Agent | ZoomInfo |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 3.8 / 5 | 4.2 / 5 |
| Best For | real-estate-agents, brokerages, teams, luxury-agents | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2008 | 2000 |
| Lead Generation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Advertising | ✓ | ✗ |
| Profile Placement | ✓ | ✗ |
| Market Reports | ✓ | ✗ |
| Live Connections | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Zillow Premier Agent is built for real estate agents and brokerages, with a focus on lead-generation and crm. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
ZoomInfo edges out on user ratings (4.2 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, ZoomInfo offers broader built-in capabilities (7 features vs 6), while Zillow Premier Agent takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: ZoomInfo has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.