Follow Up Boss
Zillow Premier Agent
| Feature | Follow Up Boss | Zillow Premier Agent |
|---|---|---|
| Pricing | From $57/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 3.8 / 5 |
| Best For | real-estate-teams, brokerages, individual-agents, team-leaders | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2011 | 2008 |
| Lead Management | ✓ | ✗ |
| Auto Assignment | ✓ | ✗ |
| Calling | ✓ | ✗ |
| Texting | ✓ | ✗ |
| Email Drips | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Follow Up Boss Pros
- Built for real estate
- Great lead routing
- Speed to lead focus
- Good integrations
✗ Follow Up Boss Cons
- Expensive
- Real estate only
- Limited marketing features
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Follow Up Boss is built for real estate teams and brokerages, with a focus on lead-management and auto-assignment. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Follow Up Boss starts at $57/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Follow Up Boss edges out on user ratings (4.5 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for brokerages — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Follow Up Boss has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.