Attio
Zillow Premier Agent
| Feature | Attio | Zillow Premier Agent |
|---|---|---|
| Pricing | Free / from $29/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.6 / 5 | 3.8 / 5 |
| Best For | startups, b2b-saas, venture-capital, modern-sales-teams | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2019 | 2008 |
| Contact Management | ✓ | ✗ |
| Deal Pipeline | ✓ | ✗ |
| Email Sync | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Ai Insights | ✓ | ✗ |
| Custom Objects | ✓ | ✗ |
| Real Time Collaboration | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Attio Pros
- Beautiful modern UI with real-time collaboration
- Flexible data model adapts to any workflow
- Automatic contact enrichment from email and calendar
- AI-powered insights and automations
✗ Attio Cons
- Newer platform with less enterprise maturity
- Fewer integrations than Salesforce/HubSpot
- Reporting less advanced than established CRMs
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Attio is built for startups and b2b saas, with a focus on contact-management and deal-pipeline. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Attio starts at $29/mo — a tangible advantage for teams with a fixed budget.
Attio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Zillow Premier Agent requires a paid subscription from day one.
Attio edges out on user ratings (4.6 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Attio offers broader built-in capabilities (7 features vs 6), while Zillow Premier Agent takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Attio has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.