Zillow Premier Agent
Zillow Premier Agent
| Feature | Zillow Premier Agent | Zillow Premier Agent |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 3.8 / 5 | 3.8 / 5 |
| Best For | real-estate-agents, brokerages, real-estate-teams, new-agents | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2006 | 2008 |
| Lead Generation | ✓ | ✓ |
| Crm | ✓ | ✓ |
| Listing Advertising | ✓ | ✗ |
| Agent Profile | ✓ | ✗ |
| Reviews | ✓ | ✗ |
| Market Data | ✓ | ✗ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Zillow Premier Agent Pros
- Massive audience
- High-intent leads
- CRM included
- Brand exposure
✗ Zillow Premier Agent Cons
- Very expensive
- Lead quality varies
- Competitive market
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Zillow Premier Agent is built for real estate agents and brokerages, with a focus on lead-generation and crm. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Both tools are a solid fit for real estate agents, brokerages — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.