Folk
Zillow Premier Agent
| Feature | Folk | Zillow Premier Agent |
|---|---|---|
| Pricing | Free / from $20/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 3.8 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2020 | 2008 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Folk starts at $20/mo — a tangible advantage for teams with a fixed budget.
Folk has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Zillow Premier Agent requires a paid subscription from day one.
Folk edges out on user ratings (4.4 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Zillow Premier Agent takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Folk has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.