Insightly
Zillow Premier Agent
| Feature | Insightly | Zillow Premier Agent |
|---|---|---|
| Pricing | Free / from $29/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 3.8 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2009 | 2008 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Insightly starts at $29/mo — a tangible advantage for teams with a fixed budget.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Zillow Premier Agent requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.