Copper
Zillow Premier Agent
| Feature | Copper | Zillow Premier Agent |
|---|---|---|
| Pricing | From $29/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.1 / 5 | 3.8 / 5 |
| Best For | google-workspace-users, agencies, consulting-firms, small-businesses | real-estate-agents, brokerages, teams, luxury-agents |
| Founded | 2013 | 2008 |
| Gmail Integration | ✓ | ✗ |
| Auto Logging | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Google Drive Sync | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Advertising | ✗ | ✓ |
| Profile Placement | ✗ | ✓ |
| Market Reports | ✗ | ✓ |
| Live Connections | ✗ | ✓ |
✓ Copper Pros
- Native Google Workspace integration
- Automatic email and activity logging
- Works inside Gmail sidebar
- Minimal manual data entry
✗ Copper Cons
- Only useful with Google Workspace
- Expensive for basic features
- Limited automation on lower plans
✓ Zillow Premier Agent Pros
- Access to largest real estate audience
- Exclusive zip code leads
- CRM included
- High-intent buyer leads
✗ Zillow Premier Agent Cons
- Very expensive in competitive markets
- Lead quality varies
- Long-term contracts common
The Verdict
Copper is built for google workspace users and agencies, with a focus on gmail-integration and auto-logging. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Copper starts at $29/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Bottom line: Copper has a slight overall edge — but if access to largest real estate audience matters most to you, Zillow Premier Agent may still be the right call.