Brevo
Klaviyo
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, ecommerce, developers-needing-transactional-email | ecommerce, shopify-stores, dtc-brands, online-retailers |
| Founded | 2012 | 2012 |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Whatsapp Campaigns | ✓ | ✗ |
| Marketing Automation | ✓ | ✗ |
| Crm | ✓ | ✗ |
| Transactional Api | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Flows | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Ai Content | ✗ | ✓ |
✓ Brevo Pros
- Generous free plan with 300 emails per day
- Multi-channel: email, SMS, WhatsApp, push in one tool
- Built-in CRM included in all plans
- Transactional email/SMS API for developers
✗ Brevo Cons
- Email editor less polished than Mailchimp
- Automation features less advanced than ActiveCampaign
- Customer support can be slow on free plan
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
The Verdict
Brevo is built for small businesses and startups, with a focus on email-campaigns and sms-marketing. Klaviyo targets ecommerce and shopify stores and leads with email-campaigns and sms-marketing.
On pricing, Klaviyo is the clear winner for budget-conscious users — starting at $20/mo compared to $25/mo for Brevo. That $5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Brevo offers broader built-in capabilities (7 features vs 6), while Klaviyo takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for ecommerce — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.