BigCommerce
Klaviyo
| Feature | BigCommerce | Klaviyo |
|---|---|---|
| Pricing | From $39/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | mid-market-retailers, b2b-commerce, multi-channel-sellers, growing-brands | ecommerce, shopify-stores, dtc-brands, online-retailers |
| Founded | 2009 | 2012 |
| Online Store | ✓ | ✗ |
| Multi Channel | ✓ | ✗ |
| B2b | ✓ | ✗ |
| Headless Api | ✓ | ✗ |
| Seo | ✓ | ✗ |
| Multi Storefront | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Flows | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| Ai Content | ✗ | ✓ |
✓ BigCommerce Pros
- No transaction fees on any plan
- Built-in B2B/wholesale features
- Multi-storefront from one dashboard
- Headless commerce with API flexibility
✗ BigCommerce Cons
- Annual revenue caps force plan upgrades
- Theme customization requires code
- App ecosystem smaller than Shopify
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
The Verdict
BigCommerce is built for mid market retailers and b2b commerce, with a focus on online-store and multi-channel. Klaviyo targets ecommerce and shopify stores and leads with email-campaigns and sms-marketing.
On pricing, Klaviyo is the clear winner for budget-conscious users — starting at $20/mo compared to $39/mo for BigCommerce. That $19/mo difference adds up quickly for growing teams.
Klaviyo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. BigCommerce requires a paid subscription from day one.
Feature-wise, BigCommerce offers broader built-in capabilities (7 features vs 6), while Klaviyo takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Klaviyo has a slight overall edge — but if no transaction fees on any plan matters most to you, BigCommerce may still be the right call.