AdRoll
Klaviyo
| Feature | AdRoll | Klaviyo |
|---|---|---|
| Pricing | From $36/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | ecommerce, dtc-brands, small-businesses, shopify-stores | ecommerce, shopify-stores, dtc-brands, online-retailers |
| Founded | 2007 | 2012 |
| Retargeting | ✓ | ✗ |
| Display Ads | ✓ | ✗ |
| Social Ads | ✓ | ✗ |
| Email Marketing | ✓ | ✗ |
| Ai Bidding | ✓ | ✗ |
| Audience Segmentation | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Flows | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Ai Content | ✗ | ✓ |
✓ AdRoll Pros
- Great retargeting
- Cross-channel campaigns
- AI optimization
- Easy Shopify integration
✗ AdRoll Cons
- Minimum spend required
- Learning curve
- Reporting could improve
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
The Verdict
AdRoll is built for ecommerce and dtc brands, with a focus on retargeting and display-ads. Klaviyo targets ecommerce and shopify stores and leads with email-campaigns and sms-marketing.
On pricing, Klaviyo is the clear winner for budget-conscious users — starting at $20/mo compared to $36/mo for AdRoll. That $16/mo difference adds up quickly for growing teams.
Klaviyo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. AdRoll requires a paid subscription from day one.
Klaviyo edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for ecommerce, dtc brands, shopify stores — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Klaviyo has a slight overall edge — but if great retargeting matters most to you, AdRoll may still be the right call.