Drip
Klaviyo
| Feature | Drip | Klaviyo |
|---|---|---|
| Pricing | From $39/mo | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | ecommerce-stores, dtc-brands, shopify-merchants, online-retailers | ecommerce, shopify-stores, dtc-brands, online-retailers |
| Founded | 2013 | 2012 |
| Visual Workflows | ✓ | ✗ |
| Email Campaigns | ✓ | ✓ |
| Sms Marketing | ✓ | ✓ |
| Revenue Attribution | ✓ | ✗ |
| Behavior Tracking | ✓ | ✗ |
| Segmentation | ✓ | ✓ |
| A B Testing | ✓ | ✗ |
| Flows | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Ai Content | ✗ | ✓ |
✓ Drip Pros
- Deep e-commerce integrations (Shopify, WooCommerce)
- Visual workflow builder with revenue attribution
- Advanced segmentation based on purchase behavior
- Pre-built automation playbooks for common e-commerce flows
✗ Drip Cons
- Expensive compared to general email tools
- No free plan available
- Primarily focused on e-commerce (limited for other use cases)
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
The Verdict
Drip is built for ecommerce stores and dtc brands, with a focus on visual-workflows and email-campaigns. Klaviyo targets ecommerce and shopify stores and leads with email-campaigns and sms-marketing.
On pricing, Klaviyo is the clear winner for budget-conscious users — starting at $20/mo compared to $39/mo for Drip. That $19/mo difference adds up quickly for growing teams.
Klaviyo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Drip requires a paid subscription from day one.
Feature-wise, Drip offers broader built-in capabilities (7 features vs 6), while Klaviyo takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for dtc brands, online retailers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.