Criteo
Klaviyo
| Feature | Criteo | Klaviyo |
|---|---|---|
| Pricing | Contact sales | Free / from $20/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | ecommerce-retailers, d2c-brands, agencies, performance-marketers | ecommerce, shopify-stores, dtc-brands, online-retailers |
| Founded | 2005 | 2012 |
| Dynamic Retargeting | ✓ | ✗ |
| Product Recommendations | ✓ | ✗ |
| Retail Media | ✓ | ✗ |
| Audience Targeting | ✓ | ✗ |
| Commerce Insights | ✓ | ✗ |
| Omnichannel Ads | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Sms Marketing | ✗ | ✓ |
| Flows | ✗ | ✓ |
| Segmentation | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Ai Content | ✗ | ✓ |
✓ Criteo Pros
- Excellent retargeting performance
- AI-powered product recommendations
- Large retail media network
- Strong ROAS for ecommerce
✗ Criteo Cons
- Primarily retargeting focused
- Complex reporting
- Minimum spend requirements
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
The Verdict
Criteo is built for ecommerce retailers and d2c brands, with a focus on dynamic-retargeting and product-recommendations. Klaviyo targets ecommerce and shopify stores and leads with email-campaigns and sms-marketing.
Criteo uses custom enterprise pricing, while Klaviyo starts at $20/mo — a tangible advantage for teams with a fixed budget.
Klaviyo has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Criteo requires a paid subscription from day one.
Klaviyo edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Klaviyo has a slight overall edge — but if excellent retargeting performance matters most to you, Criteo may still be the right call.