Klaviyo
Loops
| Feature | Klaviyo | Loops |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | ecommerce, shopify-stores, dtc-brands, online-retailers | saas-companies, developers, product-teams, startups |
| Founded | 2012 | 2022 |
| Email Campaigns | ✓ | ✗ |
| Sms Marketing | ✓ | ✗ |
| Flows | ✓ | ✗ |
| Segmentation | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Ai Content | ✓ | ✗ |
| Event Triggers | ✗ | ✓ |
| Email Editor | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Api | ✗ | ✓ |
| Contact Management | ✗ | ✓ |
✓ Klaviyo Pros
- Deep e-commerce integration
- Powerful segmentation
- Revenue attribution
- Great flows
✗ Klaviyo Cons
- Gets expensive with list size
- Complex for beginners
- SMS extra cost
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
The Verdict
Klaviyo is built for ecommerce and shopify stores, with a focus on email-campaigns and sms-marketing. Loops targets saas companies and developers and leads with event-triggers and email-editor.
On pricing, Klaviyo is the clear winner for budget-conscious users — starting at $20/mo compared to $49/mo for Loops. That $29/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.