Loom
WhatsApp Business
| Feature | Loom | WhatsApp Business |
|---|---|---|
| Pricing | Free / from $12.5/mo | Free / from $0/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | remote-teams, developers, customer-success, managers, educators | small-businesses, ecommerce, customer-service-teams, international-businesses |
| Founded | 2015 | 2018 |
| Screen Recording | ✓ | ✗ |
| Video Messages | ✓ | ✗ |
| Transcription | ✓ | ✗ |
| Reactions | ✓ | ✗ |
| Video Editing | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Business Profiles | ✗ | ✓ |
| Product Catalogs | ✗ | ✓ |
| Automated Messages | ✗ | ✓ |
| Quick Replies | ✗ | ✓ |
| Labels | ✗ | ✓ |
| Api Integration | ✗ | ✓ |
| Broadcast Lists | ✗ | ✓ |
✓ Loom Pros
- Instant async video communication
- Screen + webcam recording
- Auto-transcription and captions
- Slack and Notion integration
✗ Loom Cons
- 25-video limit on free plan
- 5-minute recording limit on free
- Requires good internet for fast uploads
✓ WhatsApp Business Pros
- Access to 2B+ WhatsApp users globally
- Free app for small businesses with basic features
- API platform for enterprise-scale messaging
- High open rates (98%) compared to email
✗ WhatsApp Business Cons
- API pricing per-conversation can be expensive
- 24-hour response window for customer-initiated chats
- Strict template approval process for outbound messages
The Verdict
Loom is built for remote teams and developers, with a focus on screen-recording and video-messages. WhatsApp Business targets small businesses and ecommerce and leads with business-profiles and product-catalogs.
On pricing, WhatsApp Business is the clear winner for budget-conscious users — starting at $0/mo compared to $12.5/mo for Loom. That $12.5/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, WhatsApp Business offers broader built-in capabilities (7 features vs 6), while Loom takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
