Loom and Vidyard both let you record your screen, share video links, and track who watched. But they’re built for different audiences. Loom is an async communication tool for teams. Vidyard is a sales engagement platform that uses video as one of its channels.
Picking the wrong one means paying for features you don’t use — or missing features you need. Here’s how they compare across the categories that actually matter.
At a Glance
| Feature | Loom | Vidyard |
|---|---|---|
| Primary use case | Team communication | Sales prospecting |
| Free plan | 25 videos, 5 min each | 1 video |
| Paid plans | Business $12.50/user/mo | Pro $19/user/mo, Business $59/user/mo |
| Max recording length | Unlimited (paid) | Unlimited (paid) |
| CRM integration | Basic (Salesforce, HubSpot) | Deep (Salesforce, HubSpot, Outreach, SalesLoft) |
| Viewer analytics | Views, watch %, comments | Views, watch %, re-watches, CRM sync |
| Desktop app | ✅ | ✅ |
| Browser extension | ✅ | ✅ |
| AI features | Auto-titles, summaries, chapters | AI script generator, personalized video pages |
| Enterprise | Enterprise plan (custom) | Business plan ($59/user/mo) |
Recording and Editing
Both tools cover the basics: screen-only, camera-only, or screen-plus-camera recording via browser extension or desktop app. Quality is comparable — 1080p on paid plans, 720p on free.
Loom pulls ahead on editing. You can trim, stitch clips together, add CTAs, and insert chapters. Loom’s AI generates automatic titles, summaries, and chapter markers, which saves time when you’re recording 5-10 videos a day.
Vidyard keeps editing minimal. Trim the beginning and end, add a CTA — that’s about it. Vidyard’s philosophy is that sales videos should be quick and personal, not polished. The AI script generator helps you draft what to say before recording, which is useful for cold outreach videos.
Winner: Loom for editing and polish. Vidyard if you prefer speed over production value.
Sharing and Viewer Experience
Loom generates a shareable link with an embedded video page. Viewers can react with emoji, comment at specific timestamps, and reply with their own Loom. The experience is designed for back-and-forth team communication — it feels like a conversation, not a broadcast.
Vidyard creates a video landing page that can be customized with your branding, prospect’s name, and a CTA button. For sales, this personalization matters. Seeing “Hi Sarah, here’s the demo you asked about” with a “Book a Call” button underneath converts better than a generic Loom link.
Vidyard also integrates into email clients. You can record and embed videos directly in Gmail, Outlook, Outreach, and SalesLoft sequences without leaving your inbox.
Winner: Vidyard for sales outreach. Loom for internal team communication.
Analytics
This is where the tools diverge most.
Loom shows basic analytics: view count, watch percentage, and who viewed (if they’re in your workspace). Enough to know whether your team watched the product update video, but not much more.
Vidyard provides sales-grade analytics. You see who watched, how much they watched, how many times they re-watched, and which sections they rewound. This data syncs directly into your CRM — a Salesforce or HubSpot record shows every video a prospect has watched, with engagement scores.
For sales teams, this changes the workflow. Instead of guessing whether a prospect watched your demo, you see they watched 80% of it twice and replayed the pricing section — then you call them. Loom can’t do this.
Winner: Vidyard, by a wide margin, for analytics that drive action.
CRM and Sales Tool Integrations
Loom integrates with Salesforce and HubSpot at a basic level — you can share Loom links in CRM records. But there’s no automatic activity logging, no engagement scoring, and no integration with sales engagement platforms.
Vidyard is built around CRM integration. It connects natively to:
- Salesforce: Auto-logs video views as activities on contact/lead records
- HubSpot: Tracks video engagement in the contact timeline
- Outreach: Embeds video in sequences with tracking
- SalesLoft: Same as Outreach
- Gong: Links video engagement to deal intelligence
This integration depth means sales managers can see video engagement alongside call data, email opens, and meeting history — all in one pipeline view.
Winner: Vidyard. Not close.
Pricing
Loom is more affordable:
- Free: 25 videos, 5-minute limit per video
- Business: $12.50/user/month (billed annually) — unlimited videos, unlimited length, custom branding, analytics
- Enterprise: Custom pricing — SSO, SCIM, admin controls
Vidyard costs more but targets a different buyer:
- Free: 1 video (essentially a trial)
- Pro: $19/user/month — unlimited videos, basic analytics, email integrations
- Business: $59/user/month — CRM sync, advanced analytics, team management, reporting
If you’re comparing on price alone, Loom wins. But the comparison isn’t quite fair — Vidyard Business includes CRM integration and analytics that would require Loom Enterprise (custom pricing) plus additional tools to replicate.
Winner: Loom for value. Vidyard for ROI if video drives your sales pipeline.
Who Should Choose Loom
Loom is the right choice if:
- Your primary use case is internal team communication — product updates, bug reports, design reviews, async standups
- You want a simple, affordable tool that everyone on the team can use without training
- You don’t need CRM integration or sales-specific analytics
- You value editing features — chapters, stitching, AI summaries
For more on Loom’s features and limitations, read our Loom review.
Who Should Choose Vidyard
Vidyard is the right choice if:
- You’re on a sales or customer success team that uses video for prospecting, demos, or follow-ups
- You need to know exactly who watched your videos and how they engaged — and you need that data in your CRM
- You use Salesforce, HubSpot, Outreach, or SalesLoft and want native integrations
- ROI tracking matters more than per-seat cost
Can You Use Both?
Some organizations do. Sales teams use Vidyard for prospect-facing videos, while the rest of the company uses Loom for internal communication. This avoids paying Vidyard’s higher per-seat price for users who don’t need sales analytics.
The downside is managing two platforms, two browser extensions, and two sets of permissions. If your sales team is small (under 10 reps), the operational overhead may not be worth it.
Bottom Line
Loom and Vidyard solve different problems. Loom replaces meetings. Vidyard replaces cold emails. Pick the one that matches your use case, and don’t pay for the other’s features.
Looking for more options? Check out our best Loom alternatives roundup.