8x8
Gladly
| Feature | 8x8 | Gladly |
|---|---|---|
| Pricing | From $28/mo | From $180/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4 / 5 | 4.5 / 5 |
| Best For | international-businesses, contact-centers, healthcare, financial-services | ecommerce-brands, luxury-retail, enterprise-support, customer-obsessed-teams |
| Founded | 1987 | 2014 |
| Unlimited Calling | ✓ | ✗ |
| Video Conferencing | ✓ | ✗ |
| Team Chat | ✓ | ✗ |
| Contact Center | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Call Recording | ✓ | ✗ |
| Unified Conversation | ✗ | ✓ |
| Omnichannel Inbox | ✗ | ✓ |
| Voice Support | ✗ | ✓ |
| Self Service | ✗ | ✓ |
| Customer Timeline | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ 8x8 Pros
- Unlimited international calling
- Strong contact center features
- Good uptime and reliability
- Compliant for healthcare and finance
✗ 8x8 Cons
- Interface feels dated
- Support can be slow
- Pricing not transparent
✓ Gladly Pros
- Single conversation thread per customer
- Excellent omnichannel support
- Built-in voice and messaging
- Customer-first approach
✗ Gladly Cons
- Very expensive per agent
- Enterprise-focused
- Smaller marketplace of integrations
The Verdict
8x8 is built for international businesses and contact centers, with a focus on unlimited-calling and video-conferencing. Gladly targets ecommerce brands and luxury retail and leads with unified-conversation and omnichannel-inbox.
On pricing, 8x8 is the clear winner for budget-conscious users — starting at $28/mo compared to $180/mo for Gladly. That $152/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Gladly edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Gladly has a slight overall edge — but if unlimited international calling matters most to you, 8x8 may still be the right call.