Best AI Tools for A/B Testing

Run experiments to optimize conversion rates, UX, and marketing campaigns.

5 tools compared

PostHog icon

PostHog

★★★★★ 4.5

Open-source product analytics suite with event tracking, session replay, feature flags, A/B testing, and data warehouse in one platform.

Free / $0+ Free Plan
Mixpanel icon

Mixpanel

★★★★★ 4.5

Product analytics platform for tracking user behavior, funnels, retention, and feature adoption.

Free / $28+ Free Plan
Hotjar icon

Hotjar

★★★★ 4.4

Behavior analytics tool with heatmaps, session recordings, and surveys to understand how users interact with your site.

Free / $32+ Free Plan
Amplitude icon

Amplitude

★★★★ 4.4

Digital analytics platform for understanding user behavior with event tracking, cohort analysis, and experimentation.

Free / $49+ Free Plan
Microsoft Clarity icon

Microsoft Clarity

★★★★★ 4.5

Free behavioral analytics tool by Microsoft offering unlimited session recordings, heatmaps, and AI-powered insights with no traffic limits or sampling.

Free Free Plan

Not sure which tool to pick for a/b testing?

Take our quiz to find the best tool for your specific needs.

Find My Tool →

Stay ahead of AI — Weekly tool picks, straight to your inbox.

Join thousands of professionals who get curated AI tool recommendations every week. No spam, unsubscribe anytime.