Amplitude
Mixpanel
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $28/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | product-teams, growth-teams, data-analysts, saas-companies | product-teams, startups, growth-teams, mobile-apps |
| Founded | 2012 | 2009 |
| Event Analytics | ✓ | ✗ |
| Cohort Analysis | ✓ | ✗ |
| Funnels | ✓ | ✓ |
| Retention | ✓ | ✓ |
| Experimentation | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Cdp | ✓ | ✗ |
| Event Tracking | ✗ | ✓ |
| Flows | ✗ | ✓ |
| Cohorts | ✗ | ✓ |
| Experiments | ✗ | ✓ |
| Alerts | ✗ | ✓ |
✓ Amplitude Pros
- Powerful behavioral cohort analysis
- Free tier generous (50K monthly tracked users)
- Built-in experimentation (A/B testing)
- Excellent for product-led growth metrics
✗ Amplitude Cons
- Complex event taxonomy required upfront
- Expensive at scale beyond free tier
- Steep learning curve for non-analysts
✓ Mixpanel Pros
- Powerful event-based analytics
- Excellent funnel and retention analysis
- Self-serve — no SQL needed
- Free tier generous (20M events/month)
✗ Mixpanel Cons
- Learning curve for event modeling
- Can get expensive at scale
- Less useful for content sites (GA better)
The Verdict
Amplitude is built for product teams and growth teams, with a focus on event-analytics and cohort-analysis. Mixpanel targets product teams and startups and leads with event-tracking and funnels.
On pricing, Mixpanel is the clear winner for budget-conscious users — starting at $28/mo compared to $49/mo for Amplitude. That $21/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for product teams, growth teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.