Hotjar
Microsoft Clarity
| Feature | Hotjar | Microsoft Clarity |
|---|---|---|
| Pricing | Free / from $32/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | ux-designers, product-managers, marketers, conversion-optimizers | small-businesses, startups, bloggers, budget-conscious-teams |
| Founded | 2014 | 2020 |
| Heatmaps | ✓ | ✓ |
| Session Recordings | ✓ | ✓ |
| Surveys | ✓ | ✗ |
| Feedback Widgets | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| User Interviews | ✓ | ✗ |
| Dashboards | ✓ | ✗ |
| Scroll Maps | ✗ | ✓ |
| Rage Click Detection | ✗ | ✓ |
| Ai Copilot | ✗ | ✓ |
| Google Analytics Integration | ✗ | ✓ |
| Dead Click Detection | ✗ | ✓ |
✓ Hotjar Pros
- Heatmaps show exactly where users click
- Session recordings reveal UX issues
- Easy to install (one script tag)
- Surveys and feedback widgets included
✗ Hotjar Cons
- Can slow down site if not configured well
- Session recordings take time to review
- Limited to web — no mobile app analytics
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
The Verdict
Hotjar is built for ux designers and product managers, with a focus on heatmaps and session-recordings. Microsoft Clarity targets small businesses and startups and leads with session-recordings and heatmaps.
Microsoft Clarity uses custom enterprise pricing, while Hotjar starts at $32/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.