Klaviyo Pricing 2026
Complete breakdown of Klaviyo plans, costs, and what's included. Start free or choose a paid plan from $20/mo.
All Klaviyo Plans & Pricing
Choose the right plan for your needs. All prices are billed monthly.
Free
- ✓ Basic features included
- ✓ Limited storage
- ✓ Community support
- ✓ Single user or limited seats
- ✓ Core functionality access
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
Email-sms
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
All Klaviyo paid plans are billed monthly. Annual billing typically saves 15-20%.
Klaviyo Plan Comparison
See what's included in each plan at a glance.
| Feature | Free | Email-sms | |
|---|---|---|---|
| Price | $0 | $35/mo | $35/mo |
| Storage | Limited | 100 GB | 100 GB |
| Team Members | 1-5 | Up to 50 | Up to 50 |
| Integrations | Basic | Advanced | Advanced |
| Support | Community | Priority | Priority |
| Analytics | Basic | Advanced | Advanced |
| Custom Branding | ✗ | ✓ | ✓ |
| API Access | Limited | Full | Full |
| SSO / SAML | ✗ | ✗ | ✗ |
How to Save on Klaviyo
Choose Annual Billing
Save 15-20% by switching from monthly to annual billing. Most Klaviyo plans offer this discount.
Student & Education Discounts
Students, teachers, and educational institutions may qualify for special pricing or extended free plans.
Startup Programs
Early-stage startups can often access premium features at reduced rates through partner programs.
Start with Free
The Klaviyo free plan is generous enough for individual use. Upgrade only when you truly need more.
Klaviyo vs Competitors: Price Comparison
How does Klaviyo pricing stack up against similar tools?
Klaviyo
This tool
Mailchimp
Kit (ConvertKit)
beehiiv
HubSpot
Klaviyo Pricing FAQ
Common questions about Klaviyo costs, plans, and billing.
Is Klaviyo free?
Yes, Klaviyo offers a free plan that includes basic features. It's a great way to get started without any commitment. For more advanced functionality, paid plans start at $20/month.
How much does Klaviyo cost per user?
Klaviyo uses a monthly pricing model. The Email plan is $20/month. The Email-sms plan is $35/month.
Does Klaviyo offer a free trial?
Most Klaviyo paid plans include a free trial period (typically 7-14 days) so you can explore premium features before committing. Additionally, the free plan is available indefinitely with no credit card required.
What is the cheapest Klaviyo plan?
The cheapest option is the Free plan, which costs nothing. If you need more features, the most affordable paid plan is Email at $20/month.
Is Klaviyo worth the price?
Klaviyo is rated 4.5/5 by users. It's best for ecommerce, shopify stores, dtc brands. Key strengths include deep e-commerce integration and powerful segmentation. The free plan lets you evaluate it risk-free. Compare with alternatives like Mailchimp and Kit (ConvertKit) to ensure the best fit.
Does Klaviyo offer discounts for annual billing?
Yes, most SaaS tools including Klaviyo offer significant discounts (typically 15-20% off) when you choose annual billing instead of monthly. Student, nonprofit, and startup discounts may also be available — check the Klaviyo pricing page for current offers.
Ready to get started with Klaviyo?
Try Klaviyo free — no credit card required. Upgrade anytime as your needs grow.