Mailchimp Pricing 2026
Complete breakdown of Mailchimp plans, costs, and what's included. Start free or choose a paid plan from $13/mo.
All Mailchimp Plans & Pricing
Choose the right plan for your needs. All prices are billed monthly.
Free
- ✓ Basic features included
- ✓ Limited storage
- ✓ Community support
- ✓ Single user or limited seats
- ✓ Core functionality access
Essentials
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
Standard
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
Premium
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
All Mailchimp paid plans are billed monthly. Annual billing typically saves 15-20%.
Mailchimp Plan Comparison
See what's included in each plan at a glance.
| Feature | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Price | $0 | $20/mo | $20/mo | $20/mo |
| Storage | Limited | 100 GB | 100 GB | 100 GB |
| Team Members | 1-5 | Up to 50 | Up to 50 | Up to 50 |
| Integrations | Basic | Advanced | Advanced | Advanced |
| Support | Community | Priority | Priority | Priority |
| Analytics | Basic | Advanced | Advanced | Advanced |
| Custom Branding | ✗ | ✓ | ✓ | ✓ |
| API Access | Limited | Full | Full | Full |
| SSO / SAML | ✗ | ✗ | ✗ | ✗ |
How to Save on Mailchimp
Choose Annual Billing
Save 15-20% by switching from monthly to annual billing. Most Mailchimp plans offer this discount.
Student & Education Discounts
Students, teachers, and educational institutions may qualify for special pricing or extended free plans.
Startup Programs
Early-stage startups can often access premium features at reduced rates through partner programs.
Start with Free
The Mailchimp free plan is generous enough for individual use. Upgrade only when you truly need more.
Mailchimp vs Competitors: Price Comparison
How does Mailchimp pricing stack up against similar tools?
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Mailchimp Pricing FAQ
Common questions about Mailchimp costs, plans, and billing.
Is Mailchimp free?
Yes, Mailchimp offers a free plan that includes basic features. It's a great way to get started without any commitment. For more advanced functionality, paid plans start at $13/month.
How much does Mailchimp cost per user?
Mailchimp uses a monthly pricing model. The Essentials plan is $13/month. The Standard plan is $20/month. The Premium plan is $350/month.
Does Mailchimp offer a free trial?
Most Mailchimp paid plans include a free trial period (typically 7-14 days) so you can explore premium features before committing. Additionally, the free plan is available indefinitely with no credit card required.
What is the cheapest Mailchimp plan?
The cheapest option is the Free plan, which costs nothing. If you need more features, the most affordable paid plan is Essentials at $13/month.
Is Mailchimp worth the price?
Mailchimp is rated 4.3/5 by users. It's best for small businesses, startups, solopreneurs. Key strengths include free tier for up to 500 contacts and easy drag-and-drop email builder. The free plan lets you evaluate it risk-free. Compare with alternatives like Zapier and Make to ensure the best fit.
Does Mailchimp offer discounts for annual billing?
Yes, most SaaS tools including Mailchimp offer significant discounts (typically 15-20% off) when you choose annual billing instead of monthly. Student, nonprofit, and startup discounts may also be available — check the Mailchimp pricing page for current offers.
Ready to get started with Mailchimp?
Try Mailchimp free — no credit card required. Upgrade anytime as your needs grow.