Lemlist
MailerLite
| Feature | Lemlist | MailerLite |
|---|---|---|
| Pricing | Free / from $32/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | sdrs, sales-teams, agencies, b2b-outbound | small-businesses, bloggers, creators, startups |
| Founded | 2018 | 2010 |
| Cold Email | ✓ | ✗ |
| Email Warmup | ✓ | ✗ |
| Ai Personalization | ✓ | ✗ |
| Multi Channel Sequences | ✓ | ✗ |
| Email Finder | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Deliverability Tools | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Forms | ✗ | ✓ |
| Website Builder | ✗ | ✓ |
| E Commerce | ✗ | ✓ |
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
✓ MailerLite Pros
- Generous free plan
- Easy to use
- Good automation
- Landing pages included
✗ MailerLite Cons
- Limited advanced features
- Approval process strict
- Segmentation basic
The Verdict
Lemlist is built for sdrs and sales teams, with a focus on cold-email and email-warmup. MailerLite targets small businesses and bloggers and leads with email-campaigns and automation.
On pricing, MailerLite is the clear winner for budget-conscious users — starting at $10/mo compared to $32/mo for Lemlist. That $22/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Lemlist offers broader built-in capabilities (7 features vs 6), while MailerLite takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.