Lemlist
Mailchimp
| Feature | Lemlist | Mailchimp |
|---|---|---|
| Pricing | Free / from $32/mo | Free / from $13/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | sdrs, sales-teams, agencies, b2b-outbound | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2018 | 2001 |
| Cold Email | ✓ | ✗ |
| Email Warmup | ✓ | ✗ |
| Ai Personalization | ✓ | ✗ |
| Multi Channel Sequences | ✓ | ✗ |
| Email Finder | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Deliverability Tools | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Templates | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Lemlist is built for sdrs and sales teams, with a focus on cold-email and email-warmup. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $32/mo for Lemlist. That $19/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
