Kit (ConvertKit)
Lemlist
| Feature | Kit (ConvertKit) | Lemlist |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $32/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | creators, bloggers, podcasters, authors, course-creators | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2013 | 2018 |
| Email Sequences | ✓ | ✗ |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Commerce | ✓ | ✗ |
| Subscriber Tags | ✓ | ✗ |
| Broadcasts | ✓ | ✗ |
| Creator Network | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ Kit (ConvertKit) Pros
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Commerce features for selling digital products
✗ Kit (ConvertKit) Cons
- Email templates less flexible than Mailchimp
- Limited design customization
- Reporting could be more detailed
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
Kit (ConvertKit) is built for creators and bloggers, with a focus on email-sequences and visual-automations. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
On pricing, Kit (ConvertKit) is the clear winner for budget-conscious users — starting at $25/mo compared to $32/mo for Lemlist. That $7/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
