Insightly
ZoomInfo
| Feature | Insightly | ZoomInfo |
|---|---|---|
| Pricing | Free / from $29/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | enterprise-sales, marketing-teams, recruiting, account-based-marketing |
| Founded | 2009 | 2000 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✓ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Contact Database | ✗ | ✓ |
| Intent Data | ✗ | ✓ |
| Company Insights | ✗ | ✓ |
| Website Visitors | ✗ | ✓ |
| Enrichment | ✗ | ✓ |
| Territory Planning | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ ZoomInfo Pros
- Largest B2B contact database (100M+ business profiles)
- Real-time buying intent signals from 300K+ sources
- Website visitor identification for target accounts
- Strong data accuracy with AI verification
✗ ZoomInfo Cons
- Very expensive (typically $15K-50K+ annually)
- Contact data accuracy varies by region/industry
- Long-term contracts with difficult cancellation
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. ZoomInfo targets enterprise sales and marketing teams and leads with contact-database and intent-data.
ZoomInfo uses custom enterprise pricing, while Insightly starts at $29/mo — a tangible advantage for teams with a fixed budget.
Insightly has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ZoomInfo requires a paid subscription from day one.
Feature-wise, ZoomInfo offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.