Asana
Insightly
| Feature | Asana | Insightly |
|---|---|---|
| Pricing | Free / from $10.99/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4 / 5 |
| Best For | teams, enterprise, marketing-teams, agencies | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2008 | 2009 |
| Tasks | ✓ | ✗ |
| Timeline | ✓ | ✗ |
| Boards | ✓ | ✗ |
| Portfolios | ✓ | ✗ |
| Goals | ✓ | ✗ |
| Forms | ✓ | ✗ |
| Automations | ✓ | ✗ |
| Contact Management | ✗ | ✓ |
| Pipeline Management | ✗ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Email Tracking | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Asana Pros
- Clean interface
- Great for teams
- Timeline view
- Many integrations
✗ Asana Cons
- Limited free plan
- Can feel complex
- No built-in docs
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
Asana is built for teams and enterprise, with a focus on tasks and timeline. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, Asana is the clear winner for budget-conscious users — starting at $10.99/mo compared to $29/mo for Insightly. That $18.009999999999998/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Asana edges out on user ratings (4.4 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Asana offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Asana has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.
