Insightly
Trello
| Feature | Insightly | Trello |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $5/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.3 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | small-teams, individuals, beginners, simple-projects |
| Founded | 2009 | 2011 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Kanban | ✗ | ✓ |
| Calendar | ✗ | ✓ |
| Power Ups | ✗ | ✓ |
| Automations | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Due Dates And Labels | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Trello Pros
- Dead simple to use
- Great free plan
- Power-Ups ecosystem
- Mobile friendly
✗ Trello Cons
- Limited views
- Not great for complex projects
- Basic reporting
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Trello targets small teams and individuals and leads with kanban and calendar.
On pricing, Trello is the clear winner for budget-conscious users — starting at $5/mo compared to $29/mo for Insightly. That $24/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Bottom line: Trello has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.
