Insightly
Zoho CRM
| Feature | Insightly | Zoho CRM |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $14/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | small-businesses, zoho-users, sales-teams, growing-companies |
| Founded | 2009 | 2005 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✓ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Lead Management | ✗ | ✓ |
| Ai Predictions | ✗ | ✓ |
| Multichannel | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Customization | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Zoho CRM Pros
- Affordable
- Zoho ecosystem
- AI assistant Zia
- Highly customizable
✗ Zoho CRM Cons
- Interface cluttered
- Learning curve
- Support varies by plan
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Zoho CRM targets small businesses and zoho users and leads with lead-management and workflow-automation.
On pricing, Zoho CRM is the clear winner for budget-conscious users — starting at $14/mo compared to $29/mo for Insightly. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.