Insightly
Wrike
| Feature | Insightly | Wrike |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4 / 5 | 4.2 / 5 |
| Best For | growing-businesses, project-based-companies, professional-services, mid-market | enterprise, marketing-teams, professional-services, product-teams |
| Founded | 2009 | 2006 |
| Contact Management | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Project Management | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Gantt Charts | ✗ | ✓ |
| Custom Workflows | ✗ | ✓ |
| Cross Tagging | ✗ | ✓ |
| Request Forms | ✗ | ✓ |
| Dashboards | ✗ | ✓ |
| Time Tracking | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
✓ Wrike Pros
- Cross-tagging lets tasks live in multiple projects
- Powerful Gantt charts with dependencies
- Custom request forms for intake workflows
- AI-powered risk prediction and status updates
✗ Wrike Cons
- Interface can feel cluttered and overwhelming
- Free tier limited to basic features
- Steep learning curve for full capabilities
The Verdict
Insightly is built for growing businesses and project based companies, with a focus on contact-management and pipeline-management. Wrike targets enterprise and marketing teams and leads with gantt-charts and custom-workflows.
On pricing, Wrike is the clear winner for budget-conscious users — starting at $10/mo compared to $29/mo for Insightly. That $19/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Wrike offers broader built-in capabilities (7 features vs 6), while Insightly takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for professional services — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
